B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Guest Blogging For Links? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

NOVEMBER 6, 2012

The “hub and spoke” system illustrated above is one way to create a content ecosystem that can help you attract and engage the right audiences, so you can pass qualified leads to your salespeople. In the hub and spoke system, your website and a strategic blog are the hub. If you have written some articles, write some more.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

JANUARY 13, 2016

” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. When the screens were designed, the client said, “That’s not what I had in mind,” leading to several more iterations. See my blog post, 30 Creative Ideas for Your Video Marketing, here. ).

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 12, 2013

Of those who used paid search campaigns, they did get additional visits and some conversion to leads. But, given the choice, I’d recommend other tactics such as content marketing (posting great content and sharing on various channels to attract qualified prospects) email marketing and blogging before Pay Per Click.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Do they want to subscribe to your blog and receive email notifications when a new post is published? Here are five ways to improve your marketing to your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 11, 2013

Blogs and content with no attribution to anyone or anything really make me wonder. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Blogging whenever you feel like it?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

OCTOBER 27, 2011

One of our clients decided to position themselves in a big marketplace, when in fact they were the leading experts in a niche market within that big marketplace. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. Once you have qualified leads, then spend the money on traditional marketing to stay in front of them, building brand awareness and loyalty.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

OCTOBER 24, 2014

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. Thanks to Dr. TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. Contact New Incite today.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

OCTOBER 31, 2014

Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. We need to market like babies, because after a few years, we can begin to think we know it all.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

MAY 17, 2012

Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Increase your “Share of Wallet” through Customer Experience Management and “Trusted Relationships” by Rick Graves, CoreBrand, Interactive Intelligence blog. Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

APRIL 1, 2013

I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. What’s the best way to work with these marketers? The three types that I identified are 1.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. “ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. . The Science of Calculating Your Marketing Budget.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week. Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 14, 2011

I get that the blog abandonment rate is 95%! Will the content on your site help convert visitors to leads and leads to customers? It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. Definition of Mill.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JUNE 12, 2012

Consider your website (and, hopefully you have a blog on the site) as the hub of your marketing system. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. It’s time to change, too. Does your website attract quality traffic?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

OCTOBER 2, 2015

Google changed its algorithms to favor quality content in the form of long blog posts. It includes the financial results, as well, including cost per lead and return on investment. Using quality visuals with your social media messages increases engagement. Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. How much should you spend on your business-to-business (B2B) marketing budget?

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. When existing marketing staff leaves (sometimes suddenly), its a good time to bring in a interim CMO to assess the situation and keep marketing programs going while you search for the right full-time replacement.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

APRIL 3, 2013

discusses some of the situations or trigger points that might lead to outsourcing marketing staff. Blog author Jennifer Beever coined the title, “CMO for Hire” in 2004, because she enjoyed consulting engagements when she became part of the client’s team. Another post, When Is It Time to Hire a Part-Time CMO?,

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Integrated marketing leads to response compression. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2012

They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. In a Psychology Today blog post, Mind control: Neuroscience in marketing , Ray Williams cites Natasha Singer’s article in the New York Times , “ Making Ads That Whisper to the Brain.”

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

APRIL 14, 2014

Showcase pages could be used to provide updates on a company division, a product or service, an event, or a publication such as a blog or newsletter. Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? Showcase pages increase advertising opportunities for companies on LinkedIn (imagine that).

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MAY 6, 2013

How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. They did manage to get a partial booth space with a partner, and in the end they got 30 leads and talked to hundreds of prospects. An article in B2B Magazine, No booth? No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 6, 2012

Your blog hasn’t been updated for two months or more. What else leads to a loss of trust on websites? Your company history doesn’t include information about the last five years. Your copyright statement includes a year three years ago. Your news page includes no press releases from recent years.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Positioning is one of the basic marketing principles that leads to success. Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. It’s strategic positioning. Strong and consistent positioning is the key to marketing success.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 28, 2014

I found out that leading non-profits had abandoned their expensive, glossy, print financial reports and had begun posting beautiful multi-media reports online. As I put my messages and beliefs out in the world through networking, this blog and social media marketing, I attract people who like what I say.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 25, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248. Sign up for our Email Newsletter.

Consulting 100

Consulting Paid Search Agency Newsletter Internet Marketing 100

B2B Marketing Traction

MARCH 26, 2010

I’ve blogged before about David Maister et al’s book The Trusted Advisor , and his trust equation (see Trust: Get It, Measure It, Grow It Online or Offline ). Too few tweets and your prospects won’t be engaged. Let’s apply the elements of the equation to B2B marketing on Twitter. On Twitter, what increases credibility?

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100