Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. I’m suggesting you double up, use one form for another: Turn a client email into a blog post.

Case Studies 100

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Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. It uses the YARPP plugin.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

APRIL 4, 2014

looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. It must have been the coffee. But there I was at 5 a.m.

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Writing on the Web

APRIL 23, 2014

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. People love visuals. Pose a question?

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

JUNE 25, 2014

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. Don’t hesitate to mix up your content.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to add the WordPress blog option to your Linkedin profile. There is an option to add your blog link with Typepad or WordPress. Tweet This!

Twitter 100

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Writing on the Web

NOVEMBER 4, 2010

Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. How much would ‘time’ be a factor if you knew exactly: Why blogging is important to your business?

Digg 100

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Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. A business blog is the most common publishing platform that smart professionals use to get found on the web. This is why a business blog is what successful people use to get found, get known, and get clients. Are You Hard to Find on the Web?"

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Educate readers, but try to entertain them while doing it.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Then follow up with building trusting relationships with your readers that lead to sales.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 13, 2014

Why can’t we have a report for our blogs? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Phone calls and lead generations. Or for e-newsletters? Or for overall Web content marketing?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Your readership will increase as a natural result, which in turn leads to increased sales activity.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Avoid posting irrelevant content that can lead to spam feeds. A ssets (free). S ocial Media. Posting too much.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. Using a Business Blog: Are You Hard to Find on the Web?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

FEBRUARY 5, 2013

I’m someone who puts off marketing (apart from blogging) until after I finish my client work. This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. I keep remembering it. Hiring a marketing person may not be in your budget.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

OCTOBER 3, 2011

As you write out several sentences to answer these questions, you’ll lead your readers through a path that leads to action. Content Marketing with Blogs provides 4 key ways to make your blogging easier so you get more results. No more confusion about what’s important on a blog and what’s not.

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

DECEMBER 30, 2010

Content for Coaches offers subscriptions for articles, formatted newsletters, blogging services, or All-in-One E-newsletter Service management for 10% off the regular prices: Save up to $40 per article – pay only $39 per article on a subscription of 12, or $49 per article for a subscription of 6. 5 Biases That Lead to Bad Decisions.

Consulting 100

Consulting Work Management Content Marketing Marketing Management 100

Writing on the Web

SEPTEMBER 27, 2011

In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? This will keep you on task, and lead your readers through to action. Why hasn’t this problem been solved?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Are you interested in learning more about blog writing? Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Tweet This!

Tips 100

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Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. I think this is essential advice for anyone using a blog for business, not just B2B marketers. It describes their past, present and future in a way that leads inevitably to your solution.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JUNE 4, 2015

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Before your field gets flooded with too many on the same topic (if it isn’t already).

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. There are those who started a blog because they heard that would bring in business. lead generation. Blog this on Blogger. Related posts: Blog or Website: Do You Use Wordpress as a Website? Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 25, 2010

This is important when you’re writing on the Web , when your composing blog posts. I read this post over at Seth’s Blog , and want to share it with you, it made me think about this. Do you think this is important to do if you’re creating content that leads people to make decisions ? Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Search Engine Optimized content on blogs, web pages, articles, social media profiles.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

DECEMBER 3, 2010

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Share your blog posts. or networked blogs. or networked blogs. Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Blog this on Blogger. Online Marketing Online Persuasion Attracting Clients blog content brain science business blogging neuromarketing Writing for the Web.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JANUARY 3, 2014

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Trust me on this one. You have some experience with both success and failure.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? I am very proud of my blog, and it needed to be more fully integrated into the website. Tweet This!

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Blog this on Blogger. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100