Anything Goes Marketing

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. What type of lead qualification do you do?

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How to Improve Your Email Newsletter

Anything Goes Marketing

A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. In the "new world" of web 2.0, How do you do this?

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Building a lead nurturing culture will not happen in one day and either will this blog post (my son just started to cry).

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube. Because it’s real. It’s in the moment.

Eloqua 100
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Email Tips for the New Year Part I

Anything Goes Marketing

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. I just realized that I waited too long to blog as I have a bunch of tips saved up. This does a few things.

Tips 100
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Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

marketing promises to get leads to sales as quickly as possible but if sales doesn't follow up with a lead by a certain time, it will be reassigned. I highly recommend Brian's Lead Generation Blog. Tags: B2B Sales process integrated marketing lead qualification.

B2B Sales 100