Customer Experience Matrix

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) How about it guys?

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

But the much more common reasons apply to people with no marketing automation in place: improve lead management, automate processes, and get more/better features than current [non-marketing automation] tools. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog.

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Getting Closer to My Usability Ratings

Customer Experience Matrix

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. I think that’s enough wisdom for one blog post, so I’ll end this one right here.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) I expect that Adobe and other major Web content management leaders will eventually acquire email and/or marketing automation vendors to fill the remaining gaps. publishing.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment.

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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

But they don’t intend to become a lead management system. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. Tags: prospecting marketing automation lead management compiled data sales leads demand generation. I'd say that's significant.