Everything Technology Marketing

DECEMBER 19, 2009

Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Everything Technology Marketing

JULY 17, 2013

Your content must be engaging right off-the-bat to pull the reader in, entice them to become a lead, and finally nurture them until they are ready to buy. Your content must be engaging right off-the-bat to pull the reader in, entice them to become a lead, and finally nurture them until they are ready to buy.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 100

Everything Technology Marketing

OCTOBER 14, 2009

Welcome to the new blog "Everything Technology Marketing". As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Sure there are already tons of blogs on marketing but few with a B2B technology focus.

Planning 100

Planning Marketing Management Analysis Social Media 100

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Your competitors are catching up on the latest lead generation and nurturing tactics. Thank you for following and contributing to this blog.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. 4) Customer Marketing – Many marketing teams focus their attention and resources on new lead generation, often neglecting the ongoing nurturing of existing customers. But that's content for another blog post.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100