SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Adobe Experience Cloud Blog

AUGUST 15, 2018

Lead generation is often divided into two categories: inbound and outbound. Inbound attracts leads through a combination of tactics that typically center around social media and website advertising. In this blog, we’ll focus on analytics related to outbound lead generation strategies.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Zoominfo

JANUARY 8, 2021

But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. What Is a Lead in Marketing (and How Do You Know if They’re the Right Fit)? Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Ledger Bennett

MARCH 6, 2019

If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Crimson Marketing

OCTOBER 2, 2014

Here are six lead generating approaches to capture your prospects’ attention: 1. Bring Your Leads Inbound. Solve Problems and Share Ideas on Your Blog. Yes, Social Media Can Generate B2B Leads. To read more about these six lead gen approaches, visit the Salesforce Blog.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Webbiquity

JUNE 7, 2018

According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. We can use Brandwatch as an example.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. We can use Brandwatch as an example.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Why LinkedIn Ads Are A Powerful Tool As mentioned earlier, LinkedIn Ads can be a powerful social media advertising tool for B2B marketers with several benefits.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Biznology

MARCH 27, 2015

After all, it’s much easier to write blogs, eBooks, and whitepapers. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). With all of the distractions and media fragmentation, there’s huge value in getting people to spend 45 minutes with your brand. But here’s the problem.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Social media is overflowing with market insights.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well. ok, last over-use of 2.0

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well. ok, last over-use of 2.0

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals. How you decide to engage users through social media, evaluating your ROI is crucial. Organic vs. paid social: Which reigns supreme?

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

SnapApp

MARCH 25, 2015

Here on the SnapApp blog, we’re gearing up for Round 2 of our Battle of the Lead Gen Channels. Paid Media. How’s your March Madness bracket doing? Did you pick all the right teams, or are you already out of the running? Did you vote in Round 1 ? If so, I hope your favorite channel is still in the running! Rising Channels.

Lead Gen 48

Lead Gen Advertising Channels Trade Show Leads 48

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. It’s easy to post one article, but it’s hard to blog regularly and consistently, and with a cohesive strategy.”. You have to trust the process.”.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

MAY 31, 2018

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. So, in today’s blog post, we break down the basics for you. GDPR states both marketers and the third-party lead vendors who fulfill paid campaigns must get written consent for each purpose of lead use.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. What are some cool ways your company is using Twitter for lead generation?

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

Zoominfo

DECEMBER 28, 2020

Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. They visit websites where they read blog posts, watch product videos, or download a guide. Sales then gets qualified leads they can close sooner. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

NOVEMBER 18, 2020

I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. Conversation Ads.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Can you add one or two of those topics to your blog post? For example: Social Media Marketing for HealthTech Companies | Golden Spiral.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

KoMarketing Associates

MARCH 19, 2019

Unlike other objectives for social media advertising, such as engagement and website visits, trying to acquire quality leads involves choosing the correct audience that will ultimately buy the product or service. For quality leads specifically, this includes targeting key decision makers and higher level executives. Conclusion.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

markempa

OCTOBER 13, 2014

A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. You click the map image to expand it or download it as a PDF: Download the Lead Generation Channel Map as a PDF.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120