Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. Trish Bertuzzi of The Bridge Group shared, "Mike, what a great checklist for vendor selection.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales qualified leads (SQLs) that result in an overall higher ROI. We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. People need to understand that picking a vendor is picking a PARTNER.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

OCTOBER 28, 2009

Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Chris Snell of AG Salesworks: The CRAP Report blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Already this month a lead has come of it.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Chris Snell of AG Salesworks: The CRAP Report blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Already this month a lead has come of it.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

JANUARY 28, 2010

For every success story, there are other stories, of men and women who wake up with the anguish of not knowing where their next paycheck will come from" Have your lead gen teams wake up and understand that pay-for-performance is what their jobs are about. the inside and outside sales team and your outsourced demand gen teams.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

JANUARY 15, 2009

Just got an interview published on Craig Rosenberg's funnelholic blog. Check out his blog and you’ll believe me. He is the expert in one of the hardest things to do in lead gen: Getting an appointment for the sales rep." Tags: interviews blogs demand socialmedia marketing appointments. Thanks Craig!

Opinions 100

Opinions Lead Scoring Lead Ranking Ads 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 LaBergeLLC : Acoustics By Design -Great example of using blogging to add SEO content for your web site. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Webcast 100

Webcast Lead Scoring Lead Ranking Lead Gen 100

Smashmouth Marketing

JANUARY 4, 2009

Just got an interview published on Craig Rosenberg's funnelholic blog. Check out his blog and you’ll believe me. He is the expert in one of the hardest things to do in lead gen: Getting an appointment for the sales rep.". I'll share the intro here, and you can get the rest of the article on the site. Thanks Craig!

Opinions 100

Opinions Lead Scoring Lead Ranking Ads 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! What other daily tasks do you do to keep yourself in the frontlines? Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Tags: lead gen marketing b2b sales2.0

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Fast Company Blog - share an article. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Fast Company Blog - share an article. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

APRIL 6, 2010

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Last week's blog post sparked another discussion at a client meeting.

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Inbound: SEO, SEM, Blogs. I do, however, challenge the value of that inbound lead versus the value of the outbound lead, and that was not discussed. Will David follow Goliath?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

JUNE 15, 2009

The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Mostly Inbound. Mostly Outbound. Both Equally.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? One feature missing though, is the ability to embed the poll on other pages (such as a blog, or corporate site). Don't get caught up in the hype just yet.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JUNE 15, 2009

ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites. They created internal guidelines, but anyone at IBM can blog or tweet. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. Marketing is about relationships 3.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

DECEMBER 5, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation 100

Lead Generation Salesforce.com Generation Leads 100

Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

JUNE 8, 2009

mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Marketing is about relationships 3. Learn web 2.0

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

OCTOBER 21, 2009

Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. whoever gets to your blog is there accidentally so make it clear what you do on. mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Webinar Metrics 100

Smashmouth Marketing

AUGUST 18, 2009

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 19, 2009

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. Tags: blogs socialmedia marketing twitter drivel. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. Join twitter. Next topic: Twitter Groups.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Tags: lead gen interviews demand marketing appointments events b2b siriusdecisions sales2.0 I assume it was also a topic at your event.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Understand the basics of online lead gen. Knowing the basics was key to the planning of the project: Understand SEO.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

AUGUST 3, 2009

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. Trish Bertuzzi of The Bridge Group shared, "Mike, what a great checklist for vendor selection.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. Trish Bertuzzi of The Bridge Group shared, "Mike, what a great checklist for vendor selection.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

DECEMBER 28, 2008

My green blog posts have higher traffic patterns than my marketing posts. For the b2b lead gen industry, that is unheard of. Most people we talk to that find out about our philosophies want to engage in a conversation about green issues. Is the topic alone enough to cause positive impact on society?

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 29, 2008

My green blog posts have higher traffic patterns than my marketing posts. For the b2b lead gen industry, that is unheard of. Most people we talk to that find out about our philosophies want to engage in a conversation about green issues. Is the topic alone enough to cause positive impact on society?

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

MARCH 19, 2009

So how does this apply to lead gen/demand gen? What is Lead Equity? Blog article Part 3? There is definitely the human aspect, just like in business, but a majority of poker decisions can be accurately made by simply understanding the math behind what you are investing and why you are investing it.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

So how does this apply to lead gen/demand gen? What is Lead Equity? Blog article Part 3? There is definitely the human aspect, just like in business, but a majority of poker decisions can be accurately made by simply understanding the math behind what you are investing and why you are investing it.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

OCTOBER 5, 2009

I wrote about this issue a bit on my blog. Mike: So, for a takeaway as it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Qualified Lead Gen? Aaron: Yes and no. If you have a consumer product, it's interesting of course. What programs are you hot on right now? Web Events?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 4, 2009

I wrote about this issue a bit on my blog. As it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Qualified Lead Gen? Aaron: Yes and no. If you have a consumer product, it’s interesting of course. But on the B2B side the value prop is a bit less clear still. Web Events?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100