How to Craft a Standout Online Portfolio: 7 Tips & Tools
FEBRUARY 14, 2016
Let’s take a look at the best practices in creating a strong portfolio, along with some tools to help accomplish it. Tools of the Trade: Dribbble. Most portfolio creators are content with placing their work on a single, blog-style page, where each new addition pushes a previous one down. Let’s say he has created ebooks, blogs, articles, and ad copy. It’s not a résumé.
3 Trigger Marketing Tips To Improve Engagement
It's All About Revenue
JANUARY 5, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Use surveying tools to ask questions about their interests and wants and use live chat programs to get real-time problem solving done. He frequently writes about using content effectively and getting the most from it.
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Want more lead generation tips and tricks?
10 Tips for Better Event Marketing
MARCH 6, 2013
Here are 10 tips for making the most of events: 1. You could choose specific, measurable goals such as generating qualified leads or identifying key decision-makers, or less-measurable goals such as brand awareness or building good will. 2. Establish your lead capture process. Lead scoring, of course, also yields data that feed lead nurturing campaigns.
Introduction to Lead Management
B2B Lead Generation Blog
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.
6 Success Factors for Adopting Marketing Automation
JULY 20, 2016
In addition, you should have attractive, downloadable content (such as eBooks, infographics, videos, etc.) on your site, and lead capture forms , including a Contact Us form so people have an easy, direct way to get in contact with you. #2: Have a messaging strategy and good content. One good eBook, for example, could become a webinar, a podcast, four blog posts, and two infographics.
Trade Shows Don’t Work
Your Sales Management Guru
JUNE 1, 2015
You only have a few seconds as someone walks past your booth to capture their interest or make an impression-does your booth do that? There is an art and science to capturing awareness; in most cases several good open ended questions should be created that can be asked as individuals are walking past your booth. Another sin I see often is that pre-event work has not been performed; no lead goals set, no booth appointments/meetings prearranged and no trade show specials created. No mailings are sent out or every lead is not followed up within 3 days of the event.
The 4 L's of a Successful Lead Generation Strategy
FEBRUARY 3, 2015
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. ebooks.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. Otherwise, you're leaving potentially massive lead and sales numbers on the table. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? What tips can you add to this list?
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
OCTOBER 17, 2014
You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Here are a few tips to keep in mind. Content Creation Lead Generation
5 Ways to Create Added Value for Customers
MARCH 12, 2015
Free survey tools like Survey Monkey , KwikSurveys and SurveyPlanet offer easy-to-use templates and unlimited responses to ensure you can collect feedback and create an action plan based on the results. 3. Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services.
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
FEBRUARY 11, 2016
This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? lead is a person who has indicated interest in your company's product or service in some way, shape, or form. the phone rings.
Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
DECEMBER 11, 2015
If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. This infographic designed by Clearvoice offers 11 tips for building a robust and holistic content marketing strategy that is more likely to earn you conversions. Make sure to include testimonials in content aimed at leads that are in the “consideration” stage of your funnel. Content that really hits the right note with your audience can be adapted into an infographic, video blog, or e-book. Retarget Leads. Not bad, right?
After The Trade Show: How To Stop Your Leads from Disappearing
Savvy B2B Marketing
JUNE 11, 2012
And then nothing happens; your leads just vanish into the ether. At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). Lead score. Then use it! Reminders.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. General B2B Marketing & Lead Generation. Lead Nurturing.
6 Must-Have Website Calls-to-Action that are Sure to Convert
Modern B2B Marketing
FEBRUARY 5, 2014
Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Here are our six must-have CTAs for collecting leads on your website. If a lead wants to contact your company directly, make it as easy as possible.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Professionally designed and developed content that enables readers to choose different paths in the content, click on sections that are of interest and are applicable, and that is more entertaining than the standard text heavy content we see today. 3) Data Lead Content. Machine learning will become part of optimization tools. Nathan Ellering is the content marketing lead a CoSchedule.
Weekly Wrap-Up: February 24th
Savvy B2B Marketing
FEBRUARY 24, 2012
Terrific article on why CMOs have to step up and lead -- and how they can do so. Lead Capture: HP increases conversion rate 186% on email opt-in page via @ MarketingSherpa. 50 Qualities of the Best Business Blogs in the World by @TheSalesLion. Great overview of what makes these top business blogs rattle & hum. at least not if you want it to be an effective marketing tool. Margie gives you some tips on how to make your newsletter count. It's Friday again - time to share all the best of the best from the blogosphere. Content Marketing.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. slide-in CTA that links to a case study. A CTA leading to your case studies page. Bonus Tip: Get personal. In Lead-Gen Content. 13) Include case studies in your lead gen efforts.
53 Questions to Help You Choose the Right Interactive Content Creation Platform
It's All About Revenue
SEPTEMBER 16, 2015
With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. Your next challenge is figuring out how you are going to create that content, which means you’re evaluating interactive content creation platform and tool options. How flexible/customizable are the design tools?
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. Blogging. Blogging drives traffic to your landing pages and website better than any other tool. 22) Blog about the piece of content as many times as possible (at least twice).
18 Facebook Post Ideas for New Home Builders
APRIL 6, 2015
Contests take a little more work, especially if you want them to act as a lead capture tool, but they can be extremely successful in terms of getting your current audience engaged as well as attracting new people to your page. Here''s an example from Classic Homes. 7) Offer Seasonal Tips. 15) Share Blog Content. Are you blogging? It''s the photos! ending.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Not sure?
Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Modern B2B Marketing
MARCH 16, 2015
No lead nurturing , and too much focus on the bottom-of-the-funnel. A “spray and pray” approach to programs. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Definitely some great tips to try right away. Purchase Intent : Lead Identification. East 6 th St. Big topic!
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 24) Cost-per-Lead (CPL).
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Here are 6 more compelling reasons: 1) Easily Generate Leads! We mean it!
The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. 35 Tips & Tricks for Getting the Most From Twitter. 1.
Everything Marketers Should Know About Secondary CTAs
APRIL 4, 2013
secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing.
An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
DECEMBER 17, 2014
This blog post is an edited transcript of the Act-On Conversation Ryan and Janelle had about the sales and marketing evolution: what the status is today and what these complementary roles will look like in 2015. If the goal is to increase revenues by 2X or 7X or whatever, aligning the two teams is a way to capture that revenue number, because they’re both held accountable for reaching it.
5 Reasons Your Business Needs White Papers & eBooks
AUGUST 1, 2014
Long-form written content sets sales teams up for success by generating more high-quality leads. Publishing an authoritative piece of content on your industry is a key way to establish credibility and build leads’ trust--there is nothing wrong with a few humble brags about your company’s relevance and thought leadership in your respective field. 2. Read Time: 4 Minutes. Here’s why: 1.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
and probably some leads. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 10) Use your social media presence strictly for lead generation. Business Blogging. Just blog whenever you feel like it.
10 Ways Marketing Agencies Rock the Web with Content
MARCH 10, 2014
While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. These questions, and many more, were answered in the following case studies from leading marketing agencies. Good Blogs: The Flaming Vegan.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog p ost covers the key points of the Attract rapid-fire session. It could be a blog post, a tweet, a video, a webinar, an image; almost anything. Lead Generation lead generation
9 Chances for Website Conversion Optimization You Don't Want to Miss
AUGUST 22, 2012
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. Tips to Improve Your Website Conversions. 1) Leverage Social Proof. Because the design no longer captures your visitors' attention.
7 Reasons You're Not Generating Leads From Social Media
NOVEMBER 25, 2011
Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly.
11 Great Ways to 'Get Personal' in Your Email Marketing
JUNE 11, 2012
You can read more about developing strong buyer personas in this blog post. Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. Remember, nobody like feeling like a "lead." Before You Email. 1. Create customer personas.
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Develop a Social Media Editorial Calendar: Just like you should have an editorial calendar for your blog , you should also have one for your social media accounts that outlines what content and updates you'll share on each network, and when. Hallelujah!
7 Ways to Improve Your Marketing in 60 Seconds or Less
NOVEMBER 2, 2011
Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. 1. Creating CTAs for your offers is one of the most important components of effective lead generation. Have more time for better lead gen? Follow these tips. 3.
Master Online Lead Generation by Reducing Friction
DECEMBER 1, 2011
If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. Follow these 10 tips. We do.
What to Consider Before Your Web Site Launch or Redesign
Savvy B2B Marketing
DECEMBER 15, 2009
We are seeing many more marketers using multiple analytics tools – including those from companies such as Hubspot, Demandware, and Google – on their sites. Marketing automation solutions will likely start pulling this data into a single tool, but for now, most of those solutions are too expensive for smaller companies. Can you share a few tips? A.