How to Generate Leads Using Quizzes
SEPTEMBER 16, 2015
It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. You can create quizzes that are both entertaining and interactive, and yes, they have made a large impact as a method of lead generation. ” quiz in your blog makes sense. It’s a good thing when your brand (or product or service) has a distinct personality.
How to Craft a Standout Online Portfolio: 7 Tips & Tools
FEBRUARY 14, 2016
Most portfolio creators are content with placing their work on a single, blog-style page, where each new addition pushes a previous one down. Let’s say he has created ebooks, blogs, articles, and ad copy. Your homepage should contain some combination of logo, a tagline, a list of the services provided, and a short, to-the-point (think 1-2 sentences) summary of your qualifications.
11 Tips to Help Improve Your Brand's Communication Strategy
JUNE 19, 2015
Here are 11 key tips to help improve the way your brand communicates with consumers. 1) Be Authentic. In order to organize your research, you can start by conducting interviews and surveys, then organize and format your persona research, finalize specific buyer personas, and lastly, use your buyer personas for segmentation, content mapping, and lead nurturing. Mothers! Your Questions.”
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Want more lead generation tips and tricks?
4 Steps to Lead Nurturing: Walking the buying path with your customers
B2B Lead Generation Blog
APRIL 20, 2015
Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. Lead Nurturing B2B customer path Can we afford it?
Introduction to Lead Management
B2B Lead Generation Blog
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.
12+ Tips for Trade Show Success
The Effective Marketer
JUNE 29, 2011
brings 12 tips for ensuring shows deliver the leads you expect. Establish a service level agreement with sales. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Hold a post-mortem review with Sales and Marketing. A few more tips. Blog about the show. Make Your Trade Shows Count. Hold a pre-show meeting.
6 Success Factors for Adopting Marketing Automation
JULY 20, 2016
In addition, you should have attractive, downloadable content (such as eBooks, infographics, videos, etc.) on your site, and lead capture forms , including a Contact Us form so people have an easy, direct way to get in contact with you. #2: Have a messaging strategy and good content. One good eBook, for example, could become a webinar, a podcast, four blog posts, and two infographics.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. Test offers with lead capture strategy.
Trade Shows Don’t Work
Your Sales Management Guru
JUNE 1, 2015
You only have a few seconds as someone walks past your booth to capture their interest or make an impression-does your booth do that? There is an art and science to capturing awareness; in most cases several good open ended questions should be created that can be asked as individuals are walking past your booth. Another sin I see often is that pre-event work has not been performed; no lead goals set, no booth appointments/meetings prearranged and no trade show specials created. No mailings are sent out or every lead is not followed up within 3 days of the event.
The 4 L's of a Successful Lead Generation Strategy
FEBRUARY 3, 2015
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. ebooks.
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
FEBRUARY 11, 2016
This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? lead is a person who has indicated interest in your company's product or service in some way, shape, or form. right?
All About Those Leads: Crafting Content for Conversion
JULY 27, 2016
This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer.
7 Questions to Ask Before Launching a B2B Referral Program
Modern B2B Marketing
MARCH 14, 2016
Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. How will you qualify referred leads? Qualifying referred leads is a more complicated process for B2B companies. How will you hand-off referred leads to sales? Is your product referral worthy?
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. Otherwise, you're leaving potentially massive lead and sales numbers on the table. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? What tips can you add to this list?
6 Must-Have Website Calls-to-Action that are Sure to Convert
Modern B2B Marketing
FEBRUARY 5, 2014
Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Here are our six must-have CTAs for collecting leads on your website. If a lead wants to contact your company directly, make it as easy as possible.
Using Psychology to Optimize Your Lead Generation UX
JULY 26, 2016
This post, Using Psychology to Optimize Your Lead Generation UX , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. When thinking about lead generation, it’s impossible to ignore the science of psychology. On the other hand, lead generation tactics that are less obtrusive often perform poorly.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. You''ll also probably do some online research to see what others are saying about said product or service.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Professionally designed and developed content that enables readers to choose different paths in the content, click on sections that are of interest and are applicable, and that is more entertaining than the standard text heavy content we see today. 3) Data Lead Content. Your lead capture device must be highly in line with the topic that attracts the reader. Donna Moritz. F.
53 Questions to Help You Choose the Right Interactive Content Creation Platform
It's All About Revenue
SEPTEMBER 16, 2015
With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys? What support services are available?
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 24) Cost-per-Lead (CPL).
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Here are 6 more compelling reasons: 1) Easily Generate Leads! We mean it!
The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. 35 Tips & Tricks for Getting the Most From Twitter. 1.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
and probably some leads. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 10) Use your social media presence strictly for lead generation. Business Blogging. Just blog whenever you feel like it.
5 Reasons Your Business Needs White Papers & eBooks
AUGUST 1, 2014
Long-form written content sets sales teams up for success by generating more high-quality leads. Publishing an authoritative piece of content on your industry is a key way to establish credibility and build leads’ trust--there is nothing wrong with a few humble brags about your company’s relevance and thought leadership in your respective field. 2. Read Time: 4 Minutes. Here’s why: 1.
6 Steps to Implementing an Effective Lead Management Process
NOVEMBER 15, 2011
Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales. Is your business following an organized and effective lead management process? Step 3: Score Your Leads.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog p ost covers the key points of the Attract rapid-fire session. It could be a blog post, a tweet, a video, a webinar, an image; almost anything. Lead Generation lead generation
7 Reasons You're Not Generating Leads From Social Media
NOVEMBER 25, 2011
Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly.
11 Great Ways to 'Get Personal' in Your Email Marketing
JUNE 11, 2012
So as a marketer, that's why it's your job to create an experience that makes your prospects feel like you're speaking to their specific needs and offering them a product or services that adds value to their lives. You can read more about developing strong buyer personas in this blog post. Remember, nobody like feeling like a "lead." Before You Email. 1. The takeaway here?
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Develop a Social Media Editorial Calendar: Just like you should have an editorial calendar for your blog , you should also have one for your social media accounts that outlines what content and updates you'll share on each network, and when. Hallelujah!
What to Consider Before Your Web Site Launch or Redesign
Savvy B2B Marketing
DECEMBER 15, 2009
Can you share a few tips? A. Anyone can access the Webinar on demand for more tips. Q. You can see an example of this on another client's site , where it says Home > What We Do > Merchant Services. Most B2B sites are content hubs and critical to lead-generation and nurturing. How has B2B site development evolved over the past year or two? A.
Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
MARCH 13, 2011
Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Conversations Start The Process Of Sales ReadyContacts – Business Marketing And Sales Bestsellers Quiz How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions Inside Sales Tips – How To Improve Your Connect Rate Through Good Data Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This? See how it works with our Free Trial program. Are you investing enough in Sales Research?