4 Tactics to Measure B2B Advertising Effectiveness
KoMarketing Associates
JULY 2, 2019
That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. You could run reports such as an opportunity report or a lead report.
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