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Optimize Your Lead Capture Pages

Ontraport

One proven technique is to create a lead capture page — a type of landing page that uses relevant content and personalized messaging to earn strong leads. Through working with thousands of clients over the years, we’ve learned which lead capture page elements convert the best. Be Specific.

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GDPR and Marketing – What You Need To Know

Webbiquity

This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. Why Should Marketers Welcome GDPR? Guest post by Ben Abbott. After GDPR, such practices count as a violation you will have to pay a fine for.

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How to Create Video Landing Pages That Convert

Vidyard

But it isn’t just an effective way to capture—and keep—your visitor’s attention. A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them.

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The 4 L's of a Successful Lead Generation Strategy

Hubspot

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Compelling content plays a huge role in generating leads.