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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

Landing Pages , also termed as “ lead capture pages ”, “ static pages ” or “ destination pages ” are the standalone pages designed to capture leads (often in the form of prospective customers who click on a Call to Action (CTA) button) or to promote products or services via specifically designed ads.

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Earn your Visitors Trust – 9 Tactics for High Converting Landing Pages

LeadSquared

Tip: You can always get the image from LinkedIn, with their permission of course). Wikipedia defines social proof as a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior” In short, people do what they see others doing! Remember, the more described the testimonial is, i.e