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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Lead Capture. We don’t think so! Social Listening.

article thumbnail

Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Lead Capture. We don’t think so! Social Listening.