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Trending Sources

How to Write Blog Posts that Get Shared on Facebook

WindMill Networking

Business owners today might face some challenges when it comes to blogging. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Author information.

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Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

B2B Lead Blog

Tweet If you want leads to convert into sales faster, be sure to check out the webinar replay below. Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. Create a hub, typically a website or blog. Surround

Optimizing Facebook Images for Branding

WindMill Networking

Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. Twitter | Facebook | LinkedIn | Pinterest |. Author information. Mike Gingerich.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Lead Capture.

Tools 50

B2B Marketing Trends for 2016

Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Professionally designed and developed content that enables readers to choose different paths in the content, click on sections that are of interest and are applicable, and that is more entertaining than the standard text heavy content we see today. 3) Data Lead Content. The ROI for buying advertising in Twitter will go up. Nathan Ellering is the content marketing lead a CoSchedule.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 24) Cost-per-Lead (CPL).

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Good luck in getting your blog project approved.

6 Steps to a Killer Brand Awareness Campaign

Kapost

Are they on LinkedIn regularly? Are there blogs that this type of person reads regularly? Contact the website to see if you can guest-write or have someone write about your brand on that blog. Do you want lead captures and email addresses? Did the Facebook campaign flop while the blog you guest-wrote came out on top? Enter the brand awareness campaign.

B2B Marketing Trends for 2016

Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.

Top 10 Tools for B2B Marketers

KoMarketing Associates

  In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. B2B Search Engine Marketing Blog

9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Identify Which Topics to Blog About. Use your blog analytics to determine which topics resonate with your target audience. To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. the keywords that contribute to leads and customers).

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7 Ways to Improve Your Marketing in 60 Seconds or Less

Hubspot

Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. 1. Creating CTAs for your offers is one of the most important components of effective lead generation. Have more time for better lead gen?