Convince & Convert

MAY 14, 2013

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? As long as the content intersects with their interests, you can present click-through options in the sidebar that generate leads, capture email registrations and drive sales.

Social Media 150

Social Media Marketing Websites Media Marketing & Strategy 150

Hubspot

JUNE 20, 2018

This blog post lists 23 ways to create lead-generation content quickly and easily.). Start with a blog post that offers beginner advice on a subject, then offer "bonus" content with more advanced tips that they can access by submitting their email address via a landing page. Shorten the length of your lead-capturing forms.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Hinge Marketing

JULY 30, 2014

The only piece of the puzzle that’s missing is the presentation of offers. They guide visitors to provide contact information and other relevant lead-capturing data. Offers should be included wherever potential clients might run across information on your services or other content you’re presenting.

Design 48

Design Lead Ranking Lead Scoring Lead Generation 48

The Effective Marketer

JUNE 29, 2011

Get on the presentation agenda. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. If you’re presenting a session at the show (like item number 3 of the MarketingProfs list says), then try to promote the session at your booth.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Adobe Experience Cloud Blog

MAY 15, 2011

.: Prepare to incorporate LinkedIn into the webinar experience. Prepare a shortened, easy-to-share link to your LinkedIn group, e.g.: [link]. Temporarily turn off Slideshare’s lead capture. In our pre-webinar checklist, I talked about uploading the webinar presentation to SlideShare.net. 10:50 a.m.:

Webinar Metrics 48

Webinar Metrics Linkedin Twitter Marketo 48

LeadSquared

FEBRUARY 10, 2016

Check out this blog by NerdWallet for instance. The easiest ones would be: a) Google Alerts – You can setup alerts for the keywords/topics of your choice and get news articles/blog posts etc. Does Google penalize barter transactions among two blogs? a) For searchability – Blog posts, YouTube videos.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Heinz Marketing

MARCH 21, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching live on LinkedIn, thank you so much for making us part of your workday. By Matt Heinz , President of Heinz Marketing. Really happy to have you here.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Hubspot

OCTOBER 17, 2014

You''ve uploaded a few presentations. We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. Keep Your Title to ~55 Characters.

Lead Ranking 28

Lead Ranking Lead Scoring Generation Leads 28

Hubspot

MAY 29, 2019

You can set up web forms , popup forms , and live chat software for lead capture. Trello is a content management tool that many organizations use for brainstorming and strategizing content -- in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication. Price : Paid plans range from free to $20.83

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. 4) Write blog posts about your case studies. According to Content Marketing Institute , U.K. Okay, so you know case studies work.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . That said, metrics like clicks, opens, visits, lead creation, etc. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. PPC: Cost-Per-Lead, Lead Conversion Rates. Brian Hansford. CLV to CAC Ratio.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 23, 2014

Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Your Website. Organic Search.

Lead Gen 28

Lead Gen Promotion Lead Ranking Lead Scoring 28

Optinmonster

FEBRUARY 27, 2024

million subreddits at present. As an example, Slidebean used Reddit to share its blog in relevant communities and got in front of thousands of prospective customers. Then you can create blog posts addressing those questions to flesh out your content marketing strategy. That’s not an exaggeration, Reddit has 2.8

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Webbiquity

SEPTEMBER 6, 2022

The reach and credibility of a service or product significantly rise when video campaigns are promoted on platforms like YouTube, Instagram, and LinkedIn. In addition to text (article, blog posts, reviews, reports, etc.) Limit your content to the most essential information, and keep the presentation succinct.

Video Marketing 304

Video Marketing Product Generation Lead Ranking 304

Optinmonster

APRIL 22, 2024

When your content fails to reach your target audience, it attracts the wrong prospects and ruins your lead generation strategy. Preferred sources of information/entertainment: What blogs, magazines, or books do they read? Your blog is like a traffic hub. Just pick the channels where you know your potential leads frequent.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 95

Vidyard

DECEMBER 19, 2016

during a presentation by digital video production studio Epipheo. LinkedIn educational videos, as well as those that grab audiences on Snapchat are also part of this video type. In the Convert stage, you can use the Tipping Point Testimonial to present a strong case for your prospects who are very low in the funnel. Conversion?

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Lead Liaison

DECEMBER 13, 2022

Offer something they find value in, like a case study, video, or blog article that speaks to their interests and needs. A quick question came up during this session: 1: How does GDPR privacy law affect outreach to leads imported from LinkedIn Sales Navigator? Try to romance it some. Earn the right to approach them.

Lead Liaison 86

Lead Liaison Ideal Customer Profiles Lead Capture Marketing Automation Services 86

NuSpark Consulting

NOVEMBER 30, 2015

Which brings us to social media, and, more specifically for this post, LinkedIn. Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation. Social media lead generation is the focus. Most use it for research. Below is what you can get out of Kickfire.

Curation 100

Curation Linkedin Budget Programs Leads 100

Hubspot

DECEMBER 28, 2011

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. We're talking about leveraging all the features at your disposal on each social network on which your business is present.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Launch Marketing

SEPTEMBER 15, 2021

However, realizing the full ROI for your next event requires more than an in-depth presentation or a flashy online set-up. Share your involvement on LinkedIn and look for relevant LinkedIn Groups tied to the event that you can join. Pre-Event Marketing.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

NOVEMBER 25, 2011

If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? The first step in effective use of social media for lead generation is to research and determine which social media sites your target audience is active on a regular basis.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Single Grain

APRIL 1, 2020

If there are none geared towards lead generation, you should definitely add better ones to maximize conversions. In case you’re lacking design ideas, I highly recommend checking out this post that has a great collection of lead-capturing forms: Step 2. Check to see what kind of traffic sources are bringing you the best leads.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SalesIntel

AUGUST 29, 2023

We created a blog explaining SalesIntel and the top 12 SalesIntel competitors in 2023. This platform’s key features include accurate email and contact data provision, along with a LinkedIn integration that facilitates access to additional insights from users’ LinkedIn profiles.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

LeadSquared

DECEMBER 30, 2015

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. Everything mentioned under website conversion optimization, in the webinar presentation , applies here.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

KoMarketing Associates

MARCH 29, 2016

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. based slide hosting service owned by LinkedIn.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

Launch Marketing

FEBRUARY 13, 2019

However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. Share your involvement on LinkedIn and look for relevant LinkedIn Groups tied to the event that you can join. Pre-event marketing. After the event.

ROI 54

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 54

Hubspot

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We had a hypothesis that if we presented a short form to our audience, we would see increased conversions," Lettre said, "as the form would look less daunting.".

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Unbounce

JUNE 29, 2021

The lead capture page. The most common use of a landing page is to capture information about your leads. A lead is someone who is already consuming your content and could potentially become a customer. An effective lead capture page requires a list of elements we refer to as “the six-point punch.”.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Convert

FEBRUARY 22, 2022

Say you have a lead capture page and the layout you use works well for one page. Jakub Linowski said on LinkedIn that if you look at professions such as doctors, engineers, athletes, and the military, you’d see most of their successes and growth are built on the learnings they’ve generated from past experiments. David Mannheim.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

ClearVoice

APRIL 6, 2022

Content syndication is the process of taking a blog post, article, infographic, video, or any other kind of content that you’ve already published on your site or social media accounts and republishing it on other websites. Ensure your lead capture and follow-up protocols are strong. It’s all about the leads.

Relevance 52

Relevance Top of Funnel Cost per Lead CPL 52

LeadSquared

APRIL 5, 2016

Presenter and AdNabu CEO, Salil Panikkaveettil was rather nervous at the start but eased his way into it like a pro. How is the goal of lead capturing and transaction based, different? And I’d suggest you take a look at this insightful presentation by AdWordsGreaterChina (below) to understand what they are: 14.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Single Grain

MAY 18, 2022

This could mean making graphics and videos to share on social media, designing ad copy for your PPC campaigns, or even writing blogs to develop your thought leadership position in your industry. Report and optimize: Lead generation agencies focus on improving your lead capturing opportunities over time.

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

Zoominfo

AUGUST 21, 2018

Check out the following blog post for some of our favorite infographics: The 16 Best Business Infographics of 2017. Including images in LinkedIn posts increases the comment rate by 98% ( source ). Even if a long paragraph is easy to read on desktop, a mobile phone will present the paragraph as a never-ending block of text.

B2B Marketing 169

B2B Marketing B2B Paid Search Agency Content 169