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Enhancement Round-Up Q2 2021

Lead Liaison

General leader board enhancements including the ability to add subtext to leader board results, add point rewards outside of activations such as document downloads, web page visits, and more. 6: Landing Page Hotspots [details]. Updates to the workflow allow editing game settings by category. 2: Photo Booth [details].

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This can happen when a list is imported from an external file or the sales automation system, when people submit a Web form or click on an email or page link, or as a step within a campaign flow. Good stuff.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers. Most systems integrate well with SalesForce.com, but also others. Prospect visits our blog page: 5 points.

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Collaboration.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page. SAP plays inline videos. million likes*.

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Hubspot Review

LeadSloth

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. HubSpot provides an attractive package that includes all of this: not just software, but also advice.

Hubspot 100