Aprimo Marketing Studio Supports Sophisticated Business Marketers
Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This can happen when a list is imported from an external file or the sales automation system, when people submit a Web form or click on an email or page link, or as a step within a campaign flow. Good stuff.
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