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Enhancement Round-Up Q2 2021

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. General leader board enhancements including the ability to add subtext to leader board results, add point rewards outside of activations such as document downloads, web page visits, and more. NEW ACTIVATIONS.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

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Hubspot Review

LeadSloth

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. as well as landing pages, forms, and so on.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.

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The Ultimate Growth Marketing Software Stack

Lead Liaison

Middle of the Funnel: Lead Management Automation (LMA)™. Sales Research: LinkedIn , Owler , Datanyze , BuiltWith. Task Management: OneFocus™ , Trello , Google. Middle of the Funnel : Lead Management Automation (LMA)™. Sales Research : LinkedIn, Owler, Datanyze, BuiltWith. CRM: OneFocus™.