WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Acknowledge other bloggers you admire?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. Who Uses Dynamic Keyword Insertion? by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. ”) and questionable ( Stop using keywords in your URLs. SEO is dead? Balderdash!

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JULY 6, 2009

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November. Bookmark this page and keep it near the top of your list.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). blogging and SEO). Thankful For PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

NOVEMBER 16, 2009

Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

NOVEMBER 10, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. The only statement I take exception to in this excellent post is that "For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical."

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies." Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Her links are summarized and updated on a periodic basis.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). Which SEO tactics should you avoid? Why do SEOs forget about REAL marketing?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

MAY 11, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Crafting URLs with keywords included. Including (but not over-doing) keywords in content and heading tags. Including (but not over-doing) keywords in content and heading tags.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

APRIL 7, 2009

Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform." and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. Q&A With Google's Matt Cutts About SEO and the Future of Search by the Epicenter blog from Wired.com Betsy Schiffman posts a brief interview with the head of Google's quality team.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

SEPTEMBER 16, 2009

They're all here in the final best of funny, creative and just plain strange blog posts from the past year. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? So put on your headphones, make sure the boss isn't nearby, and check these out.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. You never correct yourself. He doesn’t, either."

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

APRIL 14, 2009

Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g.,

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

DECEMBER 11, 2008

Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. So do comments on blogs (provided they are do-follow blogs). Social media participation helps drive business. Random variation? Phases of the moon?

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

SEPTEMBER 28, 2009

And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was. Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20