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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. ” — StoreYa Blog.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. 

10 secrets to research the best SEO keywords

Biznology

SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

Have you ever wondered how to get your website to come up in search results? ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty. What’s SEO ? It’s a way to improve your website’s visibility, so it appears in search results. BROWSEO.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. marketing topics on the Webbiquity blog. engineering from St.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. Either way, I can’t help feeling frustrated by how SEO continues to get portrayed. The Definition of SEO. Probably. Certainly.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List. Probably not. Final Thoughts.

12 Myths vs. Realities of Search Engine Optimization (SEO)

Biznology

SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 90% click a website on the first page.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. SEO Is Dead. No, SEO is not dead. SEO Is A One And Done Deal.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. marketing topics on the Webbiquity blog. engineering from St.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective?

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. How comprehensive are search results themselves?

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Keyword Strategy. Daily Blog Updates. Keyword Strategy.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. marketing topics on the Webbiquity blog. engineering from St.

7 SEO Tactics Most Marketers Ignore

Act-On

Search engine optimization has a reputation for being hard and brutally competitive. Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? How many companies have even done the basics of SEO ? You only have to look at how much budget SEO gets. Blog post comments.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. People use words to search! However, the idea that we can look at keywords the same way we always have is even sillier. Search Query Data (WMT).

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

Search Engine (Optimization) or the User Experience?

Confluent Forms

These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. SEO is a concern, but obviously not the primary concern. However.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Search engine algorithms are constantly being updated. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do?

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. There are a handful of easy-peasy SEO tips that everyone should know, especially when getting started, and luckily we’ve laid them down for you. This is the downfall of SEO.

3 Strategies to Drive Search Engine Marketing Success

Marketing Action

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. According to Conductor , organic search drives the most traffic of all channels, and is responsible for 64% of all web traffic.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition?

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

Search engine optimization seems to confuse a lot of people. As the search engines get smarter, there are fewer hard and fast rules to cling to. But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Keywords are dead. Keyword Dos.

5 Predictions for SEO in 2016

Act-On

Ever watched a big SEO update roll out? But there are several SEO trends that continue to gather more and more steam, and they will probably shape 2016 in one way or another. 1. User engagement is SEO 2.0. Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Structured data.

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27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.”

SEO 107

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Keyword.

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool?

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. Don’t forget brand-specific searches as well. Keyword Analysis.

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Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. These keywords are often long tail keywords.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. In the following examples I will outline useful ways in which an organization can optimize their website, distinguish their keyword visibility from others, and aim to increase organic visits. Search Engine Marketing Blog

4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. Examine keywords to see which drove the most visits, and which keywords are worth the most to you. October marks the beginning of holiday season for many businesses.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Google 101

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute). LinkedIn Share Buttons. Work Experience.

SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

SEO technology is fast-moving and ever-changing, the industry is a highly fragmented and full of new folks entering it to “get rich quick,” so it’s no wonder it’s hard to learn the truth about SEO. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. Disagree?

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Helpful SEO Tools.

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