With SEO becoming more and more challenging, we should continue to give Google what it wants, and it should come in the form of useful information that users may be searching for (i.e., Using Google Insights helps us learn how to attack trends that are rising in Google search. How to Use Google Insights for Search. With Google Insights you can determine which keywords should be targeted by your company. For instance, if you or your client owns a golf website, I would recommend performing searches around golf equipment, tournaments, and other golf events. MORE >>

A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives. In this post, I want to discuss how B2B SEO discovery can be integrated into buyer persona development , in turn creating a more effective search engine optimization strategy in the long run. Eight SEO-Related Buyer Persona Questions. MORE >>

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. Majestic SEO. Data will only get the SEO professional so far. MORE >>

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. These selected keywords are also used within blog posts, articles, press releases, blog comments, online profiles, and social media posts which are created to build relevant inbound links and generate traffic to the site. MORE >>

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Yikes! MORE >>