Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Webbiquity

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). What follows is a traffic spike in relevant, high-quality visitors to your blog post.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

NuSpark Consulting

MAY 4, 2023

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Reduced costs : Investing in predictive analysis can help you save a lot of time, money, and resources.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos. If no one knows about your brand, awareness is the top priority. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Zoominfo

MARCH 3, 2019

As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. Although LinkedIn offers both free and paid research tools, we recommend starting with the platform’s basic search functionality and expanding from there if you find the need.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Involves keyword research and page optimization to align your website’s content with user search queries. The benefits of guest posting are multi-fold.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic.

SEO 85

SEO Top of Funnel SERP Content 85

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. Click here to download!

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

ClearVoice

DECEMBER 18, 2023

This goes beyond understanding content topics and the search intent behind each keyword. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. The platform also works with several social media platforms, including LinkedIn, Facebook, X (formerly Twitter), TikTok, Instagram, YouTube, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Directive Agency

SEPTEMBER 12, 2023

Recognizing alternative targeting options or additional marketing channels is crucial to avoid wasting a lot of money on irrelevant keywords with zero buying intent. Mistake 2: Using Broad Match Keywords Using broad match keywords in Google ads is a big mistake for B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

MAY 11, 2020

It allows businesses to reach, engage, and convert customers they would have never seen by using the keywords customers use and creating the content they consume on your own website to answer those questions. Isn’t it just throwing up a blog every now and then? Source: Edelman-LinkedIn). But the stats don’t lie.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

TrustRadius Marketing

JUNE 20, 2022

Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources. This is reflected by the popularity of user content on social media platforms like YouTube, TikTok, and Instagram. Several metrics can be monitored with these built-in analytics resources.

Social Media 116

Social Media Analytics Work Management Media 116

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Basic keyword research review. Competitive assessment.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Markempa

AUGUST 19, 2021

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. To determine whether or not your customer bases are similar, you can search for relevant keywords about your customers’ cares, concerns, and goals. You can also use tools like Twitter, LinkedIn, and Google Alerts.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

The Marketing Blender

MAY 17, 2022

Resources. . According to a new LinkedIn study, 83% of a typical B2B purchasing decision happens before a buyer engages with a provider. If so, where do they search, and what specific keywords are they searching for? B2B content marketing requires keyword research. Step 2: Create excellent keyword lists.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Salesforce Marketing Cloud

OCTOBER 10, 2023

The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Track relevant industry keywords on LinkedIn.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

The Marketing Blender

APRIL 22, 2022

Resources. . However, to create and publish content that educates and helps potential customers – that actually gets seen – you’ll need to understand and incorporate keyword research and an overarching SEO strategy. This will involve research, analysis, and a variety of keyword cluster strategies. Our Services. .

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Local Optimization (Office / Dealer Locations).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Finally, it’s critical you spend time and resources on your business’s website design. Create a blog. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Navigate the Channel

MAY 24, 2023

If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. Selecting keywords may seem daunting, but it can be (almost) fun and when you get the keywords right, the results are worth it.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

SocialPilot

DECEMBER 6, 2023

In this blog, let’s look at what makes for an ideal social media marketing checklist. Achievable: Set a goal that is attainable with your available resources and capabilities. The analytics section of your social media management tool is the best resource to mine this data. How can you reach them? What are your goals?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Televerde

DECEMBER 14, 2020

However, with an evolving digital landscape and traditional channels still in your back pocket, it can be difficult to identify what lead sources you should focus on relative to your budget and resources. Lead generation LinkedIn ads. YouTube ads. What is a Lead Source? 5 Top Lead Sources Guaranteed to Help Grow Your Business.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Nearly 3 million blog posts are created every day. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Zoominfo

MARCH 3, 2019

LinkedIn This next tool is a no-brainer. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. The most simple way to leverage email for company research is to subscribe to email updates on each company’s business website or blog. It’s free!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100