BOP Design

JANUARY 7, 2022

Because business clients have specific needs, the keyword strategy should be on niche search queries that indicate buyer intent. Professionally designed and printed guides and white papers delivered via mail will help your firm stand out among the noise on other channels like email. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Engaging in LinkedIn Groups. Here are some steps you can follow to join a Group: When logged in to your LinkedIn account, navigate to LinkedIn Groups or use the search bar to search by interest.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Content could be anything from a link to a newspaper article, to a blog post. Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Be proactive with blogging.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Pull snippets or quotes from blog posts and use for tweets (include link to post).

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Onalytica B2B

SEPTEMBER 12, 2017

Getting this right can truly mean the difference between a substantial amount of wasted resource and even potentially brand damaging marketing and living the influencer marketing dream. “Let’s say you’ve parsed your keywords and entered them into an influencer identification solution. Content needs to be exclusive.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. You can also set a Google alert with industry keywords to be notified when new content is published. Quick Takeaways. Consider Outsourcing.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

The Marketing Blender

MAY 17, 2022

Resources. . According to a new LinkedIn study, 83% of a typical B2B purchasing decision happens before a buyer engages with a provider. If so, where do they search, and what specific keywords are they searching for? For example, do they like quick tweets or more in-depth white papers? . Our Services. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

ClearVoice

JUNE 22, 2021

Direct readers to additional resources they might enjoy. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. Some do everything from sending LinkedIn connection requests or aggressively follow my social media accounts.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

ClearVoice

SEPTEMBER 30, 2022

Start by outlining what you hope the writing team can accomplish: What types of content do you need (blog posts, white papers, ebooks)? A fully-managed solution will include keyword research, ideation , writing, editing, and SEO verification. What specialized knowledge or experience do you need from the writers?

Work Management 80

Work Management Marketing Management Advertising Agencies Paid Search Agency 80

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

The Marketing Blender

APRIL 5, 2022

This is especially important for backlinks, email marketing, and B2B heavy platforms (like LinkedIn ). You might be surprised how many connections and leads you can gather with a weekly LinkedIn video or resharing your thought leadership in relevant Facebook groups. Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

SmarkLabs

JUNE 13, 2022

While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Markempa

AUGUST 19, 2021

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. To determine whether or not your customer bases are similar, you can search for relevant keywords about your customers’ cares, concerns, and goals. You can also use tools like Twitter, LinkedIn, and Google Alerts.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? What if I am writing for tech savvy audience?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Hinge Marketing

APRIL 5, 2017

The first element is a blog. A blog is crucial because it contains content that can be created easily and often. Blog posts are also going to be the main driver of traffic for your website and the main source for additional future traffic. Your blog is the “bait” that shows up in search engine results. lives here.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

markempa

DECEMBER 15, 2014

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs authors. To determine whether or not your customer bases are similar, you can search for relevant keywords. You can also use tools like Twitter, LinkedIn and Google Alerts. Remember, less is more. What can we do to improve?

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

ClearVoice

AUGUST 29, 2022

Does your content contain all the keywords you would want customers to use when looking for solutions to their problems? Consider how a series of blog posts can be stitched together to make an ebook that can then be used as a lead magnet. So be sure you have the resources to commit to the process for the long term.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. E-newsletters, blogs and white papers are among the most popular types of content. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Content Marketing Strategy and Tactics. How Much B2B Content is Enough?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. When businesses have less urgent problems, they tend to allocate fewer resources to them—often going online to research the problem and potential solutions. It is open to everyone.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

PureB2B

JULY 18, 2018

Lead sourcing is an ideal way to get ahead of the competition, but not all businesses have the necessary resources to allocate since quality leads are expensive —making it difficult for those that have a smaller budget to compete for new customers. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

New North

MAY 8, 2023

In general, each piece of content you produce (whether it’s a blog post, a landing page, or even a social media ad) should aim to boost brand awareness, educate your customer, and drive conversions. Their emails are minimal, well-cadenced, and feature new or popular informative blogs with several clear CTA triggers.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

PureB2B

JULY 17, 2018

Lead sourcing is an ideal way to get ahead of the competition, but not all businesses have the necessary resources to allocate since quality leads are expensive —making it difficult for those that have a smaller budget to compete for new customers. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Optinmonster

SEPTEMBER 30, 2022

It Should Have the Right Keywords. Many internet users filter their emails by keywords. Therefore, your email subject line should have the right keywords. Unfortunately, there is no way to find out what the right keywords are. Here are the resources I promised.”. It Should Increase Curiosity. “Hey Hey, [name].

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Content is a beneficial way to drive new users to your site by ranking for keywords in Google. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40