SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Increasing referral traffic. The last two benefits make a guest blogging strategy indispensable to a firm’s SEO performance.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Webbiquity

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. This means if your audience is primarily on LinkedIn, go for text posts. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. What follows is a traffic spike in relevant, high-quality visitors to your blog post.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84

Tips CMS Development Blogger AIO 84

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. It depends on how competitive your industry is, as that will result in higher bids for keywords.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Four Ways to Move Traffic to Conversion. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Think email newsletters, LinkedIn posts, or data reports. Most keywords in most industries are heavily contested.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

FMG Suite

JANUARY 26, 2022

Create content on a regular basis to increase traffic to your site. Use your LinkedIn connections to generate more referrals and leads. Write longer blog posts (1,000 words or more) to establish authority with search engines. Choose content keywords aimed at attracting your ideal client. Start a podcast. SOCIAL MEDIA.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Continue reading. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Invest your resources accordingly.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Heinz Marketing

NOVEMBER 18, 2021

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Increase your webpages’ search ranking (where you land on the search results page) and therefore increase traffic to your site, bringing more prospects, more conversions and (hopefully), increased revenue. .

Paid Content 130

Paid Content SEO Blogger Keywords 130

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Increase ROI.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

seo.co

JANUARY 3, 2023

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Try adding unique articles or blog posts about those topics too.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 98

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. These could include LinkedIn, email marketing, content marketing, or SEO. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. LinkedIn and cold calling are still effective B2B marketing strategies. By investing in SEO, you may outperform your rivals, increase organic traffic, and increase website conversions.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Pull snippets or quotes from blog posts and use for tweets (include link to post).

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Content is a beneficial way to drive new users to your site by ranking for keywords in Google. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

seo.co

JANUARY 3, 2022

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Try adding unique articles or blog posts about those topics too.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 105

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. So let’s dive in. What Is Content Marketing? Social media content 3.43

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

SalesGrape

OCTOBER 10, 2023

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. Businesses can track metrics such as website traffic sources, conversion rates, click-through rates, and more.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Chanty website traffic growth. Guest blogging is nothing new.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

Directive Agency

SEPTEMBER 12, 2023

Recognizing alternative targeting options or additional marketing channels is crucial to avoid wasting a lot of money on irrelevant keywords with zero buying intent. This demand generation will drive more people to search for your product solutions, generating brand awareness and increasing search engine website traffic.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

nDash

MARCH 29, 2022

Welcome back to the nDash blog! It’s a really great resource for any small marketing teams that need to get their first content strategy in place but are struggling with how to do it. These are posts that have decayed organically (you’ve lost traffic over the past ~6 months). LinkedIn polls? Almost famous. It’s happening!

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98