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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Comments after the fold.

Lead Gen 100
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Hubspot Review

LeadSloth

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. HubSpot can serve both audiences, but in a different way. Small Businesses. Mid-size Businesses.

Hubspot 100
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How To Overcome The 4 Main Challenges In B2B Content Marketing

Marketing Insider Group

This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? Keyword research and website SEO metrics are great ways to see what actual words and terms customers use. Follow Michael on Twitter , LinkedIn , Facebook or Subscribe to his B2B Marketing Insider Blog.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Search Marketing : an area of internet marketing that seeks to promote websites by increasing their visibility in search engine results.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Most systems integrate well with SalesForce.com, but also others. Landing pages are microsites that promote specific products/services with call-to-action web forms.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Yahoo stops using meta keywords for search.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media.