SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants: Raising your profile as a thought leader.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

NuSpark Consulting

MAY 4, 2023

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. This means if your audience is primarily on LinkedIn, go for text posts. Here’s what you can do beyond self-promotion. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. You need to think strategically.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promotion 93

Promotion CMS Development Work Management Business 93

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Engaging in LinkedIn Groups. Here are some steps you can follow to join a Group: When logged in to your LinkedIn account, navigate to LinkedIn Groups or use the search bar to search by interest.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

seo.co

JANUARY 3, 2023

That means that local SEO is the name of the game when promoting your law firm online. Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). .: “personal injury lawyer”). as listed in Google Maps.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 98

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. A few tips to help with promotion: • Promote your premium content (i.e.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

SocialPilot

DECEMBER 6, 2023

One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content. I recently started to see someone pop up on my LinkedIn feed a lot.

Personalization 89

Personalization Branding Brand Identity Tips 89

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Through promoting interaction with your brand and product. LinkedIn and cold calling are still effective B2B marketing strategies. Drive visitors to your website naturally. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Stevens & Tate

MARCH 31, 2024

This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. Hashtags categorize content with relevant keywords, making it visible to users searching for those terms. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Contently

DECEMBER 13, 2022

For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources. Prioritize content promotion and distribution.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. In 2005, only 5 percent of U.S.

Social Media 71

Social Media Media Tips Buyer Personas 71

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

seo.co

JANUARY 3, 2022

That means that local SEO is the name of the game when promoting your law firm online. Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). .: “personal injury lawyer”). as listed in Google Maps.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

Launch Marketing

SEPTEMBER 30, 2020

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. It is very useful for long articles and blogs that you don’t have time to read the moment you find them. Content Promotion Tools. Research and Discovery Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post! This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

ClearVoice

DECEMBER 18, 2023

This goes beyond understanding content topics and the search intent behind each keyword. If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Don’t abandon the self-service experience.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Marketing Blender

FEBRUARY 27, 2024

Pivoting to digital marketing strategies provides a precision-focused and cost-effective alternative that can enhance global outreach and optimize resource allocation. By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Without proper promotion, how will people find it? For example, some other website links back to you because they appreciate your page as a resource.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog. It’s time consuming.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. LinkedIn groups. Industry blogs and news websites. Product comparisons, peer reviews, and industry blogs are all valuable. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Marketing Qualified Leads 84

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117