KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 22, 2018

A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn). At the time, platforms such as AdWords didn’t offer much for ad personalization.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JUNE 19, 2018

B2B Content Marketing : When beginning or refining a content marketing strategy, you must first select a core set of keywords that will be part of the “competition.” Here at KoMarketing, we commonly take what we know about our clients and begin assembling robust keyword datasets that cover all aspects of the business.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

AUGUST 5, 2015

If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well).

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Nearly 3 million blog posts are created every day. Tools for Content Promotion.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MAY 15, 2014

We ask clients to provide an overview of their business, messaging keys, and keywords that they would like to focus on in the industry. Identifying these keyword themes allows us to shape our strategy and hone in on the areas of the industry that are most relevant to the brand. Promotion of Content. Aggregating Resources.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

MARCH 22, 2016

With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. 2: How do you identify your customers’ needs? 3: How do you get your content in front of the right people?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

JANUARY 21, 2014

Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. Here is an example of what the tweet looks like: Called a “Lead Generation Card”, marketers can now attach this application to any tweet that promotes an offer. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

FEBRUARY 23, 2016

Share / Monitor Content: Promoting their content will help build relationships for potential link opportunities and encourage them to share your content in return, reaching their targeted networks. You can also target specific LinkedIn Groups to help build brand awareness and encourage website visits. Online Publicity.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

OCTOBER 20, 2015

Over 40,000 users apply for jobs daily on LinkedIn from an online device – proof that it is possible to get users to browse and execute complex conversion actions if the process is smooth and well designed. App Promotion Ads can be tailored around different engagement types of conversion actions centered on your app.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

NOVEMBER 12, 2019

We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. 5 Tactics to Improve B2B Lead Quality on LinkedIn. We dug into this question in detail recently with a blog post about Best Practices for Landing Page Optimization. Fortunately, it does. or “Do you have purchasing authority?”

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 22, 2015

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Keyword Priorities / Targets. There is no escaping it.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

FEBRUARY 14, 2013

Then, each week, we meet as a team to discuss the specific topics that will be written about that week, the keyword focus for each topic, and how each team member will contribute to the weekly goals. Filter those details by things like age, and you can hone your message even further,” according to the Raven blog.

Content Marketing 120

Content Marketing Planning Content Paid Search Agency 120

KoMarketing Associates

AUGUST 16, 2016

Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with each day. . 10 Examples of Highly Impactful LinkedIn Profiles.

B2B 120

B2B Marketing Budget Webinar Metrics Case Study 120

KoMarketing Associates

JUNE 17, 2022

According to Content Marketing Institute , the top social platforms for B2B include LinkedIn, Facebook, Twitter , and Youtube. For example, LinkedIn lets you create polls , ask questions, and even go live. While you should post a mix of promotional, educational, and interesting content, you also want to drive conversions.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

DECEMBER 30, 2014

Here is a look back at some of the articles and blog posts that influenced our team members this past year. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. How to Use Paid, Earned & Owned Media to Promote an ebook.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

OCTOBER 1, 2019

Blog Post Cross Promotion. Blog posts are excellent opportunities for B2B marketers to generate visibility for SEO keyword targets, organically acquire inbound links, and cross-link to related web pages directly in the copy. I’d love to read your feedback on Twitter or LinkedIn to collaborate and learn more.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

FEBRUARY 2, 2017

There must be a strategy behind not only content topics, but also how you are publishing and promoting content. Why is it appearing on your blog in the first place? From there, you can figure out useful blog content that will be useful to your target audience. Repurpose Your Content.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

KoMarketing Associates

FEBRUARY 26, 2019

In niche industries, sometimes it was enough just to have new blog post coming out on your blog. enter in a keyword or phrase related to your industry or what you want to write about, and answer the public will suggest options based on Bing and Google’s autosuggest feature. Free Content Promotion Tools.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

FEBRUARY 12, 2014

Not only does this help determine which topics/keywords pique audience interests (as well as which channels they prefer), but it also helps marketers discover what they’re already doing well versus what they’re missing in order to prioritize next steps. social channels, news sites, blogs, etc.). Final Thoughts.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

JANUARY 24, 2017

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 2, 2015

I would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Here’s an infographic with 74 blog title templates from TwelveSkip that have proven to work: Solve a Problem.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

MARCH 29, 2016

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. based slide hosting service owned by LinkedIn.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

KoMarketing Associates

AUGUST 19, 2014

buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). a) Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. b) Visual: Blog posts (video/image collections), infographics, video content. 8) Which best describes your content promotion strategy?

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

FEBRUARY 13, 2014

Identify popular keyword terms being searched by site visitors and deliver content based on these words or phrases. Reach out to your blog subscribers with a brief survey, find out how your content measures up ( Tweet this ). Check Twitter, Quora, LinkedIn Groups, etc. Share via different mediums like blogs or newsletters.

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

JULY 16, 2019

LinkedIn Audiences – Location, seniority, job function…LinkedIn is another one that isn’t perfect but it will certainly give you insights into your audience. Keyword Everywhere – Keywords Everywhere is a browser extension that shows you the various keywords and suggested keywords around a search.

Content 120

Content Keywords Storytelling Search Marketing 120