KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 74

PPC Campaigns Effectiveness B2B 74

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. The answer is: keywords have become increasingly competitive.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? But we kept on trying.

PPC 52

PPC Lead Ranking Planning CTR 52

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 8 Steps to Open a Baidu PPC Account. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Huptech Web

JANUARY 13, 2023

Display PPC Stats. Shopping PPC Stats. Twitter ad statistics. LinkedIn Ad Stats. Amazon PPC Stats. Google Ads Receive 65% of Clicks on Buying Keywords. Google Ads receive 65% of clicks on searches that use buying keywords; organic search results only receive 35% of those clicks. Display PPC Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Navigate the Channel

FEBRUARY 9, 2021

Keywords, key phrases, and localized information are particularly important in the context of search engine optimization or SEO for short. Artfully weave these words and phrases into your online content ranging from your website to your blog and other components of your online footprint. Be mindful of the optimal keyword density.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Hubspot

JANUARY 22, 2020

The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. Because so many advertisers are bidding, optimizing copy, and competing for precious slots in search engine results, the prices of PPC ads and the cost of wasted spend , can be quite high.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

SmartBug Media

MARCH 4, 2020

Sure, there are the obvious ones, like Facebook and Twitter, but you also have emails, newsletters, or even offline print sources like print ads. Was it a PPC ad that drew them in or did someone recommend your site? Determine if assets like blog posts are converting. Track the success of efforts such as guest blogs.

Hubspot 95

Hubspot Contacts Multi-Channel Advertising Mediums 95

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. The most promising new technology that we are exploring right now is the automation of PPC lead generation campaigns. LinkedIn Twitter. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

EMagine B2B Blog

OCTOBER 14, 2014

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation.

PPC 40

PPC Spending Paid Search Agency Cost Per Click 40

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

MAY 25, 2023

Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic. Utilize keyword research tools to uncover high-volume, low-competition keywords relevant to your niche.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Hubspot

AUGUST 11, 2019

Join or contribute to Twitter chats. Twitter chats are when a group of people meet on Twitter to discuss a certain topic, trend, or interest area using an agreed-upon hashtag. From there, here’s what not to do in a Twitter chat: Twitter chat lead: “ A1: My biggest pain point is competitive spend. ”.

B2B Sales 68

B2B Sales Lead Ranking Lead Scoring Sales Qualified Leads 68

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

DealSignal

SEPTEMBER 2, 2020

Paid search/pay-per-click (PPC) advertising: best channel for quick results. And since PPC ads start working immediately, it yields a return much more quickly than other tactics. With high-quality content and keen insights into your audience and what they search for, it’s possible to run a successful PPC campaign with a limited budget.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Paid search/pay-per-click (PPC) advertising: best channel for quick results According to Google, for every $1 spent on ads, advertisers earn $8 in return. And since PPC ads start working immediately, it yields a return much more quickly than other tactics. No amount of advertising can shorten the sales cycle.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Circle Studio

JULY 17, 2019

Facebook, Instagram, LinkedIn, and Twitter all have opportunities for you to reach a larger audience, including new audiences, through their different advertising and promotion options. Boosted posts are pay per click (PPC) and you can set however big or small of a budget you’d like over a set time frame.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

KoMarketing Associates

SEPTEMBER 9, 2014

Summary : Your competitors have top rankings in search results for some of your prime keywords. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. So how did they do it?

Research 120

Research SEO Press Tagging 120

nDash

JULY 30, 2020

That blog post you spent so much time putting together won’t earn any attention just because you hit publish. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. The Keys to Increasing Blog Traffic”. The second headline tells you that the blog post is probably the same old topic you’ve read dozens of times.

Paid Content 52

Paid Content Promotion B2B Content 52

Parse.ly

JUNE 11, 2020

If you type in a specific keyword — the company name in this case — this result will show up first on Google. Formlabs has paid Google to rank first for that particular branded keyword. Companies bid for keywords that later become the basis for Google search ads. That’s not by accident, of course. How to track paid media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Excelsior Research

MAY 31, 2021

Any digital content can be syndicated, for example, blog posts, articles, info graphics, videos, and much more. These platforms are responsible for content marketers promoting content on a wide range of platforms like publications, websites, and relevant websites like Quora, Medium, SlideShare, LinkedIn, Mix, SoundCloud, and more.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Metadata

JULY 21, 2022

Visual appeal: While many PPC ads are visually dry, Facebook ads offer compelling visuals. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. This micro-blogging site exists to help users connect, communicate, and share their thoughts. Twitter also falls short in this area.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

QuanticMind

OCTOBER 9, 2023

For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. million on TikTok—with the likes of Pinterest, Snapchat, LinkedIn, Twitter, and Reddit all close behind. SEM/PPC UnitedHealthcare knows how competitive (and confusing) Medicare can be.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sharpspring

OCTOBER 27, 2021

On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. Inbound strategies include content marketing (social media, blogs, videos, etc.), As mentioned above, most of your ad spend goes toward keywords or listings that don’t yield results. coverage in news publications).

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52