KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. And of course, don’t forget to do keyword research and create an SEO-friendly title. Outline, Write, and Edit.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Valasys

MAY 24, 2021

If your organization hasn’t yet embraced digital transformation, in the coming days your business growth will also suffer and as a result, you might not be able to stay at par with your competitors online. This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. I was not happy.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

JUNE 2, 2019

However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

KoMarketing Associates

MARCH 3, 2020

Questions that need to be asked and answered include: What questions are buyers ask online? These questions will help shape ad messaging, keyword strategy and offerings for all online advertising, so making sure they are answered with as much detail as possible will help lead to success. Nurture Potential Buyers on LinkedIn.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Outgrow

MAY 21, 2021

These websites can be thought of as online marketing tools also. They can help reduce the burden of different tasks under your e-commerce marketing strategy. E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . What it is - Volusion is a powerful online marketing tool.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

KoMarketing Associates

AUGUST 5, 2015

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

Hinge Marketing

APRIL 5, 2017

Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. The first element is a blog. A blog is crucial because it contains content that can be created easily and often. Your blog is the “bait” that shows up in search engine results. targeted marketing.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hinge Marketing

MAY 19, 2015

Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Yet, somehow, despite your best efforts to establish a strong blogging routine, you may find yourself hitting a few common roadblocks. Not sure how to choose the right keyword? Not sure where to start?

Marketing Management 48

Marketing Management Service Blogger Planning 48

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. As you see in the figure below, reading blog posts motivates 20% of this type of referral. Your content creation efforts should always be tied into your larger marketing goals. It will help keep your blog topics well coordinated. You know the material.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Write headline (compelling yet clear, keywords). Blog this on Blogger. Share this on LinkedIn. Promote this on Orkut.

Ning 100

Ning Digg Buzz Blogger 100

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. As you see in the figure below, reading blog posts motivates 20% of this type of referral. Your content creation efforts should always be tied into your larger marketing goals. It will help keep your blog topics well coordinated. You know the material.

Practices 48

Practices Best Practices Blogger Marketing Management 48

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

AUGUST 5, 2010

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On LinkedIn, you want to be all about business.

Business Blogging 100

Business Blogging Tips PageRank Business 100

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. At the time, platforms such as AdWords didn’t offer much for ad personalization. Well, things have changed. Final Thoughts.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Website Outreach. This allows him or her to send hundreds of emails per day.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JUNE 19, 2018

B2B Content Marketing : When beginning or refining a content marketing strategy, you must first select a core set of keywords that will be part of the “competition.” Here at KoMarketing, we commonly take what we know about our clients and begin assembling robust keyword datasets that cover all aspects of the business.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free!

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? This is especially important for backlinks, email marketing, and B2B heavy platforms (like LinkedIn ).

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? What Are Digital Marketing Plans? Email Marketing. Who We Are. .

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Hinge Marketing

MARCH 2, 2016

And one of the best ways to reach an audience beyond your immediate reach is through guest blogging. There are two main reasons that guest blogging should be part of your content marketing strategy : It increases your firm's visibility and credibility with a wider audience, establishing your sphere. Where are they blogging?

Webinar Metrics 48

Webinar Metrics Peer-to-peer Marketing & Strategy Content 48

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Content : No keyword usage in headline, first paragraph, or in body. shortened blog permalink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Online Marketing Institute

AUGUST 7, 2018

If you add a keyword, such as “food” or “pets,” you can narrow down the results even more. Company websites are usually optimized for traffic and conversions, so social profiles may provide a better opportunity to develop your brand’s online narrative. Jonas been developing and deploying marketing campaigns for nearly two decades.

Social Media 52

Social Media Work Management Marketing Management Class 52