Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. Unless of course you pay to promote your Facebook updates.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

MARCH 1, 2016

LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Hinge Marketing

DECEMBER 4, 2014

Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SnapApp

AUGUST 10, 2016

It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It uses Google Keyword Planner to find out how exactly people search to satisfy their search needs. I use Trello specifically to build out blog ideas and creative concepts for multi-channel execution.

Planning 48

Planning Work Management Efficiency Tools 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets. Utilize keyword searches and hashtag monitoring to identify and engage with prospects while boosting lead generation through B2B social media. Offline events.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

MARCH 31, 2011

Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” The answer is yes – though it takes some tact and time.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JULY 30, 2012

This is something we cover in more detail in our eBook - The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. Once you have decided on structure, you will need to build a local keyword map for your sites and enlist the help of local SEO agency to help build local links.

Inbound Marketing 48

Inbound Marketing Demand Generation Agencies Buyer Personas Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

MAY 24, 2016

In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. Because re-promoting their content by sharing it shows your support. Warm Introductions. So how do you get started?

B2B Sales 103

B2B Sales Linkedin Marketing Automation Services B2B Thought Leadership 103

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Marketing Automation. Business Goal. Common features of a CRM system. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

ClearVoice

JANUARY 2, 2024

Content marketing and SEO complement each other in various ways: Keyword integration: Create content that incorporates target keywords naturally. Marketers use email marketing to promote products or services, announce special offers, share content, and communicate with customers.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

OutboundView

FEBRUARY 28, 2019

Add calls-to-action for your blog, events, and gated content on your website to passively capture emails over time. We also advise supplementing email with social media posts on LinkedIn, Twitter, Facebook, Instagram, et cetera, depending on how much time your ICP spends on those networks. You’re setting yourself up for success.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Heinz Marketing Blog | Vice President - Client Marketing Services. . . Key metrics include keyword rank, featured snippets, and inbound links to name a few. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Onalytica B2B

APRIL 20, 2016

On the other hand, we are also one part data nerds, who understand how to analyze all the information available to us as we continuously create and promote content across email, search, social and even offline platforms. Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

SmartBug Media

FEBRUARY 21, 2020

Identify Keyword Opportunities. Before you jump into marketing your software, you need to do some keyword research. Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Send Targeted Email Campaigns.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. . No free plan. AgoraPulse.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

BDB

SEPTEMBER 27, 2023

According to a recent global study conducted by LinkedIn and Ipsos, lead generation accounts for an average of 36% of B2B budget allocation and spending, ahead of other significant areas, such as brand building at 30% and demand generation at 20%. The more niche these keywords are, the less competition you are likely to have.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Adobe Experience Cloud Blog

JUNE 19, 2015

Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Your cover photo could include brand messaging, campaign promotions, product images, and more—the options are truly endless.

Paid Content 48

Paid Content Social Media Profiling Brand Identity 48

SmartBug Media

FEBRUARY 19, 2019

Would you rather listen to this blog instead of reading it? For example, a marketing department may send out a weekly newsletter with all of the content that was published on its blog. blog posts, fact sheets, e-books, etc.) Salespeople can then take that blog post URL and share it with prospects. Just click play below.

Marketing & Strategy 92

Marketing & Strategy Content Marketing Marketing Strategy Planning 92

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In March, LinkedIn launched Account Targeting. conversion rate with its targeted LinkedIn display ads. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

KoMarketing Associates

MARCH 29, 2016

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. based slide hosting service owned by LinkedIn.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

Adobe Experience Cloud Blog

SEPTEMBER 17, 2012

by Dayna Rothman We had a great webinar last week on 10 Tips to Get on the Inc 500: How Two Companies Did It with Jon Miller, VP of Marketing Content and Strategy and Co-Founder at Marketo, and Joe Pulizzi, Founder of the Content Marketing Institute. So, we wanted to do a follow-up blog post and share our answers with all of our readers.

Paid Search Agency 48

Paid Search Agency Marketo Tips Companies 48

Hinge Marketing

JULY 6, 2022

Inbound marketing messages tend to be educational in nature rather than self-promotional. . Outbound messages are typically more self-promotional and focused on your products or services and less focused on the client’s issues. If you publish educational blog content, use keyword research to make your blogging more strategic.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Adobe Experience Cloud Blog

AUGUST 7, 2014

Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. Your keywords will pull you further up the top search results page. The goal is not to promote your product, but rather promote your authority. Is it easy to navigate?

Adwords 48

Adwords Marketing Analytics Tools Social Media CAN-SPAM 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Digital Advertising is Targeted.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

This should be distinct from your news calendar; the monthly theme should focus on a key customer issue or keyword phrase, not your company or product. Three thought leadership blog posts per week. Regular social media updates (Facebook, Twitter, LinkedIn, Google+). Thanks to Kuno Creative for inspiring this list.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 48

SnapApp

APRIL 7, 2016

Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. An app that helps you pinpoint the content patterns in popular, highly shared social posts to create more engagement around your promotion.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Adobe Experience Cloud Blog

OCTOBER 14, 2015

To dazzle them, implement these tips: Think of title slides as teaser thumbnails: use bold headlines and visuals, optimized with relevant keywords. Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). That makes these leads more relevant.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48