Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets. Utilize keyword searches and hashtag monitoring to identify and engage with prospects while boosting lead generation through B2B social media. Keywords. Consider researching keywords relating to a brand, product, and service niche and learn the needs and wants of prospects. Consider integrating other networks and content platforms including: Facebook, B2B blogs and LinkedIn. MORE >>

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. At Marketo, we’ve just begun to test these. LinkedIn Advertisements. SlideShare. MORE >>

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketo – Marketo.com – Marketing software. Storytelling through content marketing, blogs, social media & more. MarkWSchaefer – Mark Schaefer – Chieftain of social web’s most unique blog, {grow}. MORE >>

Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. You can start by subscribing to the Modern B2B Marketing blog if you haven’t done so already, hint hint.). Organize your feeds into folders and sort by category for easy scanning; you can combine topics you find in your industry’s blogs with your own commentary to create posts that stand on their own. Linkedin Today . Visualize Your Keywords. Eavesdrop:  Be nosy. MORE >>

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for. Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. “Isn’t that Search Marketing?&#. MORE >>