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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. As you access people’s profiles, on the top right hand side, LinkedIn will automatically find people who you and your prospect have in common. Warm Introductions.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. It was back when Xanga was all the rage, and my blog was an outlet for me to share my day-to-day musings—what I did that day, what I was looking forward to, and yes, embarrassingly enough, who my crushes were.

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Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. I consider every LinkedIn group a public forum for professionals.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. million.

The Importance of Marketing Specialization

Fearless Competitor

Ogden of Find New Customers who’s known as The Fearless Competitor (follow @fearlesscomp on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Check out my LinkedIn profile on the top right, which is a blogging best practice. See LinkedIn profile). Jeffrey L. Joe Pulizzi.

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Are You Alive? Why Your Blog is the Heartbeat of Your Business.

Fearless Competitor

That’s your blog. Blogs are regularly updated, like a heartbeat. A good, robust blog is updated several times a week – at least. It contains your keywords and links back to your website. Jon Miller, VP of Marketing at Marketo talks about the importance of seed nurturing – plant “seeds” all over the internet to make it easy for people to find and engage. Bingo!

5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects

Modern B2B Marketing

LinkedIn is an ideal platform for developing and maintaining business relationships. Check out these five reasons why LinkedIn should be a permanent part of your lead generation strategies: 1. A LinkedIn Company Page showcases your business brand. On LinkedIn over 50,000 products and services are showcased on company pages and that number is growing rapidly.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.

The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Marketo, Hubspot and Eloqua have been making noises about them for years. How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? Content Marketing B2B marketing bizmarketer content marketing Elizabeth Williams linkedin sales squirrels Hey kids, want to shoot your leads right to the bottom of the funnel just like that?

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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. based slide hosting service owned by LinkedIn. Embedding Within Blogs. SlideShare 101 .

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Percentage of network that is associated with target industries/markets (using keyword identification). While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Final Thoughts.

Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

KoMarketing Associates

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). b) Visual: Blog posts (video/image collections), infographics, video content.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. Look for.

Content’s Role in an Account-Based Marketing World


Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago. Total lead flow has increased 6x from the blog in the last six months, but opportunity counts remain relatively the same -- which is counter to pipeline marketing.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Publish content and landing page URLs through Twitter, Facebook and LinkedIn. Hubspot Monitor integrated analytics on keywords, social media activity and email. Where Do I Start? Sure. dynamics.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Facebook, LinkedIn, and Twitter). Links from other websites back to an organization’s website serve as proof-points and indicators to the search engine algorithm that your website offers relevant content around your pool of keywords. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? Increase Demand.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. You’ve also probably created a fair amount of material for your company blog. Here are some ways to make that happen: Use social sharing buttons on your blog content. Use keywords.

The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these. LinkedIn Advertisements. SlideShare.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. What is the method to your blogging success? What inspires your blogs? . I didn’t have comments on my blog for months!

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Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Modern B2B Marketing

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on. What is the process called? A/B testing!

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10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In March, LinkedIn launched Account Targeting. conversion rate with its targeted LinkedIn display ads. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Get dunked today.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


According to a study by B2B Marketing and Marketo, nearly 70% of senior marketers say they feel pressure to demonstrate marketing’s contribution to the bottom line. These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. is recorded.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Cambridege, MA – [link]. Powerful.

Top Internet strategy, marketing and technology links for the week of May 4, 2013


Jim’s Marketing Blog) The Future Of Advertising Is Facial Recognition (Business Insider) How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip] (HubSpot) Which Social Media Tool is Best for My Small Business? Socialnomics) 30 Ways to Tell if You’re a Social Media Success (Small Biz Trends) Advice for Clueless Brands on Social Media (Mashable!)

[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

Modern B2B Marketing

Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. The keys to fantastic Pinterest boards are compelling imagery and keyword-rich descriptions. LinkedIn. Author: Dayna Rothman Social media is all about the visuals. Take a look!

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. You can start by subscribing to the Modern B2B Marketing blog if you haven’t done so already, hint hint.). Linkedin Today . Visualize Your Keywords. Eavesdrop: Be nosy.

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry. There are several ways for you to discover the insights you need. Yahoo!: You might be surprised.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In this video presented by marketing automation company Marketo , you can learn not only about the content you should create for your emails, but how best to design them, nurture your subscribers, and ensure that they are compliant. Content Marketing ROI: A NewsCred & LinkedIn Case Study”. Mangiaforte & Kylie Ora Lobell originally appeared on the NewsCred blog.

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Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Modern B2B Marketing

In this blog, we’ll share how marketers in higher education, as well as other industries, can overcome resource-limited challenges with the right strategy and technology: When Your Brand Is Coca-Cola, but Your Budget Is Shasta. In fact, 72% of students develop their shortlist prior to contacting a school and only three schools make a prospect’s shortlist, according to LinkedIn.

Unveiling The Pipeline Marketing Technology Stack


The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). When it comes to search, AdWords and Bing Ads provide detailed insight into what keywords are delivering value in terms of views, clicks, conversions, and cost (CPC and CPM).

33 Phenomenal Content Marketing and Copywriting Guides and Tips


Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. 11 Timeless Examples #FTW by aimClear Blog. ’ Yawn. ”).

5 Ways to Redefine and Retell your Brand’s Story

Modern B2B Marketing

Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. Your keywords will pull you further up the top search results page. A boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. Be Precise.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Modern B2B Marketing

Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. The keyword for success in digital advertising is “multi-channel.” Author: Mike Tomita It’s time to join the big league and go digital! And today, your target market is largely online. Digital Advertising is Targeted.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

Welcome to all our new followers on Linkedin. We write this blog to help salespeople make their numbers – as only about 50% do today. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. We hope you enjoy it.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Company Blog. Blogs are a proven resource for providing information, creating dialogue, and attaching a personality to your company. 44% of B2B marketers have generated leads via LinkedIn.

Interesting Infographics: Create a Killer Social Media Strategy


Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. Why the intense focus on social media marketing these days? billion active monthly users.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

To dazzle them, implement these tips: Think of title slides as teaser thumbnails: use bold headlines and visuals, optimized with relevant keywords. Repurpose it for different channels: Use a well-performing blog post as a conversation topic in LinkedIn groups to get your ideas in front of a new audience and to learn what your target audience has to say about the topic.