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AUGUST 10, 2016

It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It uses Google Keyword Planner to find out how exactly people search to satisfy their search needs. I use Trello specifically to build out blog ideas and creative concepts for multi-channel execution.

Planning 48

Planning Work Management Efficiency Tools 48

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JANUARY 15, 2019

Even Google will return pages about lead generation for certain demand generation keywords. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

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JANUARY 4, 2017

You can also see what topics and keywords are getting the most attention. If you’d like to dive deeper into design and user experience, InVision’s blog is chock-full of great resources. Use BuzzSumo to find out what content is performing best for key influencers in your market.

Research 61

Research Campaigns Tips Content 61

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DECEMBER 21, 2015

Neil Patel recommends assessing your blog posts and interactive content every six months to freshen things up. Keywords and ranking. Content shouldn’t live only on your company blog. This exercise helps you to develop priorities within your editorial calendar and your budget, making progress where you need it most. Bounce rate.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

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NOVEMBER 16, 2011

Then there are blogs that hover between the personal and professional: they're content-driven too. What's the best way to condense a lengthy blog post into a short-form tweet? What is the ideal tone for a blog post? Unlike other types of social communities, blogs are unique in that companies own the content.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

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JULY 21, 2016

Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. In addition to prompting readers to throw their own headlines into the mix, he provided some tongue-in-cheek headlines himself (and some that sound like they could be real). . . Who doesn’t want increased traffic?

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

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APRIL 19, 2012

If you can include links, make sure your main link is here, whether that's your website, blog or Facebook page. Set up Google Alerts Set up Google Alerts for your brand name and any industry keywords that you want to monitor. Check that your bio information is up-to-date with your current projects and interests.

Social Media 48

Social Media Media Social Networks Profiling 48

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SEPTEMBER 18, 2012

re actually often generated by auto-curating or keyword triggered apps that require no human involvement whatsoever after setup. Are people clicking through to the main website after viewing the blog post you shared? Are readers requesting demos, viewing pricing, or carrying out other conversions?

Twitter 48

Twitter Business Eloqua Top of Funnel 48

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MARCH 20, 2012

This is a huge opportunity to attach your social profiles to the blog posts and other content you create. Try to use relevant keywords here, too. Google the verification form here. Confirm authorship. Google+'s platform allows you to claim authorship of your content. Create great content. Sounds obvious, but it's an important tip.

Google 48

Google SEO Lead Scoring Lead Ranking 48

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APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . Key metrics include keyword rank, featured snippets, and inbound links to name a few. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. SEO: All Traffic, Organic Traffic, Keyword Visibility. - Kent J Lewis.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

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JULY 27, 2012

Some would have you believe that all you need is a blog to bring customers streaming to your door. But, although a blog is a powerful tool in new media marketing, it's not a guarantee of business success. Good blogging technique is important, but perhaps not as important as avoiding these all-too-common blog mistakes.?

Paper 48

Paper CAN-SPAM Lead Scoring Lead Ranking 48

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MARCH 21, 2018

Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. The tool allows you to place ads for your products right at the top of the search results for the keywords prospective customers are searching at each stage of the funnel: . . Top of the funnel (TOFU). Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

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MAY 2, 2018

Types of open education assets include in-depth blog posts, ebooks , and guides — anything big enough to impress leads, and they can get it for no commitment. The book comprised a collection of blog posts, making it a lower cost choice than writing something big and valuable from scratch. . Co-Marketing Campaign. Source ). .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

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MAY 2, 2018

Types of open education assets include in-depth blog posts, ebooks , and guides — anything big enough to impress leads, and they can get it for no commitment. The book comprised a collection of blog posts, making it a lower cost choice than writing something big and valuable from scratch. Co-Marketing Campaign.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

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DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

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APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Nandini Jammi. Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 28, 2015

Read On>> Digital Marketer: The Ultimate List of Blog Post Ideas. Digital Marketer put together a quite extensive list of the many (many) different types of blog posts to consider adding to your editorial calendar. Looking for blog post ideas? It will show you how to multiply each of these blog post ideas by four.

Storytelling 48

Storytelling Youtube Social Media Paid Search Agency 48

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JULY 3, 2018

If you follow any marketing blogs or newsletters, you’ve probably stumbled across an article with the shocking title: “Content Marketing Is Dead.” The fact of the matter is that content marketing efforts like social media, eBooks, blogs (ahem, like this one), and the like aren’t about to combust thanks to negative ROI.

Top of Funnel 63

Top of Funnel Content Marketing Planning Buyer Personas 63

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NOVEMBER 2, 2017

One of the most common mistakes marketers make is creating content for the sake of creating content, or targeting keywords for the sole purpose of increasing organic traffic. . . Unless you have a massive PPC budget, make sure you focus ad spend on keywords with commercial intent. . . For example: . But, here’s the kicker: .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

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JANUARY 31, 2019

The key is to create content (both blog posts, landing pages, directories, videos, etc.) Conduct an audit and see what backlink opportunities are missing, leaks exist in your funnel and long tail keywords you’re attracting but overlooking in terms of your actual site content. that trigger curiosity in your target audience.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

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JANUARY 6, 2016

As Daniel Tolliday reminds marketers on the CMO blog , metrics should capture customer interaction at each stage of the buyer’s journey: . Scott Severson, president of Brandpoint , shared a quick and easy method for calculating ROI from SEO alone on the Content Marketing Institute’s blog. Don’t Forget About Compounding Return.

ROI 48

ROI Cost Per Click Content Marketing Planning 48

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NOVEMBER 7, 2018

Whether you create value-packed blog posts, educational videos or audio recordings, infographics, or a captivating email sequence, make sure the content is engaging. According to data from PM Digital , branded keywords convert 2x more than non-branded keywords, and often by 10-20x more. But what does this content look like?”.

Top of Funnel 75

Top of Funnel Digital Marketing Funnels Webinar Metrics Marketing Funnels 75

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FEBRUARY 5, 2019

According to Nicolas Straut: “By targeting and ranking for less-competitive, long-tail keywords, we’ve drawn high-intent customers to our site and converted them with both quizzes and CTAs within highly-informative content.”. The marketing team at Fundera also uses educational, search-optimized content to attract inbound leads.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

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APRIL 5, 2016

Keywords and Referrals . Working backwards through site analytics, you can determine which keywords leads used and how long they stayed on your site. Keywords are pivotal points of data — they connect the dots between your own success at SEO and your buyers’ needs. Analytics is key to figuring out how your buyers found you.

Research 48

Research Buyer Personas Top of Funnel B2B 48

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APRIL 5, 2016

Keywords and Referrals. Working backwards through site analytics, you can determine which keywords leads used and how long they stayed on your site. Keywords are pivotal points of data — they connect the dots between your own success at SEO and your buyers’ needs. Interpret.

Research 48

Research Buyer Personas Top of Funnel B2B 48

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JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Use a tool like BuzzSumo to find popular keywords and topics to base the poll off of. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

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DECEMBER 22, 2016

million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

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OCTOBER 14, 2016

Designers to create blog graphics, design e-books, and overall make your content more attractive while upholding your brand style. Using this content mapping strategy, you’ll uncover three things for each buyer persona: user behavior, content type, and keywords. Warm up prospects to a new product with a blog series.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

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MARCH 2, 2018

With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . You promoted it with some social PPC, and sent it to your blog subscribers. Source ). . But here’s the problem: .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

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APRIL 7, 2016

Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas. Trello is the freebie of the bunch, and is great for blog editorial calendars. Are they questions, blog mentions, or images? gShiftlabs. Content Planning. CoSchedule.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

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APRIL 30, 2019

we focus primarily on site structure and topics instead of keyword implementation or PDFs that do not provide that much SEO value. We are seeing a higher CTR on premium content featured on the pillar page and we now rank higher for keywords specific to our topic. Revenue River ’s Juliette Tholey brought up the same point.

Lead Ranking 120

Lead Ranking Peer-to-peer Lead Scoring Opt-out 120

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FEBRUARY 9, 2018

Do you notice your blog posts seem to get a few more likes on linkedIn than Twitter? Publish more blog content there and tweak your Twitter strategy to reflect more curated content. . Use keywords in posts that are relevant to your company and product. It’s all about trying, tracking, and then trying something else! .

Social Media 48

Social Media Social Marketing Media Marketing Budget 48

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AUGUST 1, 2017

For example, Regalix found 83% of B2B marketers in the awareness stage think social media is the most relevant topic, closely followed by blog posts and infographics. The amount of activity is also significant, as a lead who’s consistently read emails and blog posts is aligned with your content and perhaps ready for sales qualification. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

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APRIL 21, 2016

Think back to some of your favorite blog posts. Were there features or formats that engaged you and made you think, “I want my blog to look like that” or “that’s a great title, how did they decide on that?” . 12 Free Tools for Creating Powerful Blog Content. HubSpot’s Blog Idea Generator. What did they look like?

Tools 59

Tools Copyright Creativity Resources 59

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MARCH 16, 2017

A content management system (CMS) that hosts a company website and blog. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. .

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

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JUNE 18, 2012

The biggest problem with mediocre business blogs is that their creators don't realize they're putting out mediocre content. Bad blogs are often intentionally bad -- keyword-stuffed nonsense intended only to spoof the search engines and get some ad revenues. A successful blog is worth the effort. Natural Keywords.

Keywords 48

Keywords Opt-out Blogger Opt-in 48