Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 15, 2008
I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Paul May explained this beautifully on the BuzzStream blog. Mike: Good point.
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