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Sales Engine
OCTOBER 23, 2015
They based their findings on overall number of page views, leads generated through form conversions, and new subscribers to their blog. Moz states in the study, “With some basic data clearly showing us that a day without a blog post isn’t the calamity we feared it may be, we’ve decided it’s time to raise the bar.
Sales Engine
SEPTEMBER 18, 2015
Just the other day, one of our prospects told us that their SEO company suggested that they write no more than one blog post per week, and it should never be over 400 words. Not to say that keywords and backlinks aren’t important because they still play a big role in helping Google figure out what that page is about.
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Sales Engine
SEPTEMBER 11, 2015
It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.)
Sales Engine
APRIL 24, 2018
By creating quality content like blog posts, white papers, eBooks, infographics, videos, podcasts, and case studies, you can connect with potential buyers in meaningful ways that help solve their most pressing problems. Make no mistake, “content marketing” is modern digital marketing and you should absolutely be doing it.
Sales Engine
AUGUST 22, 2016
For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. But they’re ignoring the changes in our underlying business and buyer behavior as a culture.
Sales Engine
NOVEMBER 6, 2015
For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. But they’re ignoring the changes in our underlying business and buyer behavior as a culture.
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