Paul Gillin

MAY 25, 2010

I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to meet him and hear his story. It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. And for a blog this specialized, the traffic is pretty impressive.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JULY 9, 2015

If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or just been out of ideas, then this post is well worth your time. The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Those translate into bonus views and business.

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Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Indium Corp.

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Social Media Social Marketing Media Social Networks 50

Paul Gillin

APRIL 18, 2012

It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. The core feature of Twitter is the activity stream.

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Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

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Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation.

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ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

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BtoB Burn Rate Blogger Sample 50