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3 Tips for Embarking on an Account-Based Selling Program

DiscoverOrg

FEBRUARY 5, 2016

If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. Search functionality around keywords and technology stack are especially helpful. Once again, a keyword search using a sales intelligence platform is the preferred method here.

Tips 120
Tips Case Studies Case Study Keywords 120
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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

MAY 30, 2018

Write several blogs that speak directly to your target buyers’ needs. Invest in paid advertising for your top 3-5 keywords – Focus on those keywords that are most often searched by your target buyer when looking for a solution like yours. Create a PDF of the case study for sales collateral. This will take a little time.

Ad Building 270
Ad Building Peer-to-peer Demand Generation Agencies Startups 270
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