Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 2, 2012

When it can’t find what you’re looking for, Google will search its databases for name variation, for light synonyms, and the like — but if Google Search doesn’t need to be ingenious, then it’ll just be useful, serving only results that explicitly mention the exact keyword strings that the customer shoehorns into search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. After five years of blogging shamelessly on behalf of AH, what was I to do? But no more!

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

OCTOBER 16, 2013

Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. First, you should consider what types of websites you are trying to obtain links from with your guest blogging. These are a few of the major aspects you should be considering when guest blogging for links.

Lead Scoring 80

Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Biznology

NOVEMBER 9, 2017

My team built a first-of-its-kind Watson-powered keyword research tool. Keywords are the life’s blood of your marketing enterprise. Keyword research allows you to learn the voice of your customer and tune your marketing messages for them. But most marketing organizations struggle to find the right keywords for their teams.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. 2: Not all keywords are created equal. If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

MAY 29, 2018

This also includes linking, keywords, etc. While database-backed CMS and blog platforms can be like catnip to Google Search based on its architecture and how professional Drupal sites tend to be, Drupal can also be a pig hog of a resource-intensive site. Writing Copy for Search. Also, writing content for search. CMS Site Monitoring.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

DECEMBER 11, 2019

Keywords in your domain still carry a minor SEO value, even though they shouldn’t. According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword. Exact-match domain keywords may harm your rankings. Forget about optimizing for keywords.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

MAY 26, 2017

A brand may follow a set of relevant keywords or their specific brand name and watch what is said about them. If you have a blog, you know that the ongoing quest to come up with fresh ideas for content is challenging. This is where social listening comes into play. Get content inspiration. Identify any problems.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

JULY 26, 2011

on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. on our blogs and via Twitter and Facebook , we're living in a Derridian world: "there's nothing outside the text."

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

AUGUST 24, 2018

You can’t expect to write a blog on Tuesday and start ranking highly for it on Wednesday. However, if you’ve been blogging about a certain subject for years now –– but haven’t been able to increase your online visibility at all –– it may be time to try a new strategy. Google and other search engines don’t work that way.

Campaigns 126

Campaigns Planning Work Management Marketing Management 126

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). But, when I am super-careful, like below, I get some gorgeously-apropos keywords.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

MAY 27, 2016

Whether you’ve got an introduction video telling what your brand does on your homepage, or you post regular videos on your blog, both are great marketing strategies. Make sure to use keywords that you want to be found in search results for, but stick to one or two keywords per page.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Biznology

NOVEMBER 25, 2019

According to a blog post on their site , it’s a snap to integrate Slack, AppFollow, and the two App stores into a Slack bot, called the @appfollowbot. On this note—ORM—it’s simple to keep on top of reviews, comments, and complaints on both the Apple App Store and the Android Google Play store immediately after they’re posted onto the stores.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

AUGUST 15, 2017

So, if your title currently is Check Out My Latest Project you really should actually describe subject of the blog post or site page. And, if you come up with an excellent summary for your page, that description should include similar turns of phrase and keywords in both your title and your full content. You should start blogging.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

AUGUST 29, 2017

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). I have been passively keeping my sports blog going since early August, 2015. be my own personal Frankenstein’s monster.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. Good luck and Happy 2018! Like this post?

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

APRIL 11, 2019

Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Try writing a guest blog post. Find a local professional association in your area of interest—whether industry or job function. Join as a student member, and volunteer to help with a committee. Who are you trying to persuade?

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

FEBRUARY 8, 2019

So, you’ve decided to start a blog. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community. However, starting a blog can be overwhelming. What should your blog look like? How can you make your audience keep coming back to your blog? In three years?

Blogger 112

Blogger Tips Opinions Impressions 112

Biznology

JUNE 19, 2018

We create and develop blogs on topics of our clients’ choosing , to be updated regularly. We build larger, multi-page sites designed for the maximum ranking ability for our clients and for any and all of the keywords they choose to add to their campaign contract. Search + Social = Online Reputation Management.

Process 175

Process Class Google Social Media 175

Biznology

APRIL 7, 2016

It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! It’s always a good idea to check your website monthly for internal errors, and get a good overview of top pages, keywords, and “user flow.” Business Blog. Is blogging uncool? The reality is that you need a blog.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JULY 28, 2015

While it isn’t meant to be a blogger discovery tool, it’s one of the most interesting because it’s just looking for keyword mention and not labels. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 8, 2015

When I am first brought in to look at their popular search keywords, I am noticing lots of their brand names and product names. For these clients who have not tackled their website search results previously, I am seeing very few unbranded, generic keywords–the so-called top-of-funnel (TOF) keywords. They find Google.

Marketing Websites 80

Marketing Websites Brand Identity Branding Top of Funnel 80

Biznology

MAY 21, 2014

In this webinar, you’ll learn the ten most important monitoring tips involving: Keywords: Learn the keywords used by any company. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit and a regular contributor to multiple blogs on search and affiliate marketing.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

Biznology

MARCH 13, 2017

Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. Just as specific keywords can boost the rank of your content on search engine results, personalized hashtags can push your products up on Instagram search. Use relevant hashtags.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

NOVEMBER 24, 2014

SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. Keyword Research is a foundation to an SEO proposal.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

MAY 10, 2017

Type in a string of keywords, and you will get a list of potential influencers to choose from. mention them in your blog posts (with a link back to their sites). It takes a good amount of time and a lot of trial-and-error to finalize your list. What tools do you use to identify influencers? respond to their emails.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

JANUARY 24, 2013

Photo credit: Search Engine People Blog. Increase in non-branded keywords generating traffic. If you haven’t done any SEO in the past it’s likely that the majority of the keywords that are bringing traffic to your site are branded keywords, meaning that the name of the brand or company is included.

SEO 80

SEO Keywords Link Building Traffic 80

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JUNE 12, 2018

Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. We create and develop blogs on topics of our clients’ choosing, to be updated regularly. Remove regrettable online tattoos with reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

JULY 24, 2018

Kristen and her team asked influencers to post blog posts and creative Instagram posts. Best of Blogs. Kristen provided me with a couple best-of-show blog posts that are her favorites: Who Doesn’t Want Fresh Kisses For Valentines?! To increase the Instagram presence of TUNG Brushes and to drive high-quality images.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

Biznology

JULY 24, 2019

Your website should have a blog filled with unique, original and relevant content that will resonate with your target audience and entice them to keep coming back to check out what else you have to say. Share your promotional videos, tutorials, testimonials and blog posts, but don’t be too self-promotional.

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Biznology

MAY 30, 2014

This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. Advertisers on ‘cheap airfare’ keywords were the most plentiful, making it the most competitive space.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I like to follow folks who use the sort of language that I consider interesting or industry-specific, including keyword, keyword-phrases, and #hashtags. I can block them if they’re phishing on keywords and #hashtags that have nothing to do with what or who they are.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Biznology

MAY 25, 2016

I want to focus on three of them in this blog post because it seemed like most of the conversations and questions centered on these three themes: Voice search: Queries are becoming more conversational as more and more users as Google, Watson, Siri, Alexa, and Cortana questions. The main challenge is technological, and some of it is legal.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123