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B2B Marketing Traction

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

Blogging drives traffic to websites and generates leads. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Strategy is even more important when you have multiple people blogging. Now you need to communicate your strategy with others so that the blog posts adhere to your objective.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. This surprised me!

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When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

My answer to the question, “How long should my blog post be?” He includes many charts and concludes that “longer posts are usually better,” “have more keyword and phrase variety” and “more link backs” to the post. I think the biggest dangers in longer blog posts are 1.)

Opinions 100
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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Build into SuperOffice’s systematic approach was a need for constant learning and tweaking of keywords and content. Analyzed popular keywords and phrases and increased SEO tactics. SuperOffice did a thorough analysis of keywords and phrases that competitors optimized for and that had a high search volume.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet. How do I search Twitter by keywords or hashtags?

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