Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Use your most important keyword in the title, but do so naturally. Simple SEO: Don’t overstuff keywords.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

NOVEMBER 7, 2023

Personalize the subject line to make it personal Tiffany, seen our new blog on dental hygiene? Descriptive is the watchword here: don’t try to stuff the alt text with keywords or marketing messages. We value your business! Use emoji throughout the subject line ???Save for your??? There’s a time and place for that.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187