There are many great writers who have unsuccessful blogs. Here are eight ways that blog writing differs from how you might write in school or at work. Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Blog readers are SKIMMERS. More than likely they are scanning their inbox or blog reader to figure out what posts are worthy. Contains keyword. That does not work on blogs. This graph illustrates the amount attention given to a blog post versus its word-count: There is no science behind this. Right? MORE >>

In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. When trying to promote your blog, search engines can be a powerful way to bring you new, relevant readers and subscribers. Here we go: 1)  Site-wide keyword strategy. sitewide keyword strategy helps you determine the emphasis of your blog. Many of these keywords should be prominent on most pages of your site. How to do it – Determine your most popular topics and generate a short keyword list around those topics. MORE >>

“What keywords would the buyer use to search for a solution like ours?” ” An (hopefully) obvious starting point for uncovering an initial list of terms and phrases to begin keyword research. ” This question uncovers opportunities for content development to be used for link acquisition, keyword strategy, and lead generation. ” Not only does the answer to this question help keyword research, but it might assist link building and competitive research. B2B Keyword Research Link Building Search Engine Marketing Blog MORE >>

'So let’s cover the basics first: What exactly is a keyword? keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. Any keywords you use within your website should obviously be related to the content, products, etc. For example, if you own a custom coffee mug business called, Chipper’s Coffee Mugs, a valuable keyword would be “custom coffee mugs.” Here’s how: What Makes a Good Keyword? There are a few parts of a keyword. billion. MORE >>

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. MORE >>