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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. So you do them, publish your page, and its conversion rate falls flat. We outline three more common mistakes in this blog post (and more importantly, how to make ‘em right ). Find more creative ideas (and examples) in the post. What gives?!

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6 Ways to Get More From Your Webinars

BenchmarkONE

First, create a blog teaser that includes the keywords and search phrases you want this content to rank for. Second, publish the teaser on your website together with the webinar video and transcription. Write a Blog or Series Post-Webinar. Alternatively, if the guest speaker is unable to write the blog, do it yourself.

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.”

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions. Presto.Leads!

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions. Presto.Leads!

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Facebook’s March to China, and 3 Other Stories You Should Read

Contently

The respondents included the CEO of General Motors, head of R&D at Jigsaw, Mark Zuckerberg, and a handful of VCs. While other gossip blogs like TMZ and Perez Hilton are just peddling superficial news for cheap traffic, Lainey offers readers more analysis. The article reads like a long-overdue conversation between Washington D.C.

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