KoMarketing Associates

MARCH 30, 2012

This could be said for both broader B2B marketing goals and specific mobile site or application goals. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. Here are four key takeaways from those sessions. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Webbiquity

APRIL 7, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. X Marks the Spot!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. Remember your site content needs a good balance between the needs of human readers and those of search engine robots (bots). My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Conductor

OCTOBER 14, 2019

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Before our content team even begins writing, whether it’s a blog post or a new page or piece of social content, they come to me and say, “This is our idea.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

SnapApp

MARCH 2, 2018

With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ClearVoice

APRIL 9, 2020

Every asset should have a greater purpose beyond the need to get something, anything out on the blog, newsletter and social feeds. It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119