Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? It’s also helpful to know if it’s one person or more than one, indicating account interest. Or the account score?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

NOVEMBER 29, 2021

And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Don’t make them search for it, show it to them and prompt them to continue advancing in interest so you can get them to intent. Benefits of Ungated Content. Shareability and the data that goes with it.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Be interested in your solution as an option to solve the problem. Originally published on Modus blog. It’s about what a buyer wants to hear.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

NOVEMBER 2, 2021

You gained information related to an open inquiry you had so it means more than just random information you think is interesting. Stay neutral, but interested and curious. Another upside to questions is that you remember information better because you participated in getting it. Remember it’s important not to “lead the witness.”

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

APRIL 14, 2019

It’s no longer enough to share an idea that piques interest but is so high-level that there’s nothing to do with it. Originally published on the Salesforce Pardot Blog. To level the playing field, marketers must focus on personalized and connected messaging—and they must do so competently, consistently, and at scale.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

MAY 21, 2018

If you sent to a list of 1000, this means 400 people opened it, but only 20 people were interested or curious enough to follow your CTA. Ask yourself: Are potential or current customers asking questions on blog posts or during webinars? If your open rate is 40%, but your click-through rate is 5%, how successful is your email now?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

SEPTEMBER 30, 2018

Wouldn’t it be wonderful if marketers could flip a switch and have their communications become so relevant that, when they talked, they commanded the interest that a new product launch at Apple attracts? Even the corporate website now includes the capability to share content and comment on the company blog, if not elsewhere.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58