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Improve Your Google Ranking with Search Intent & Optimization

Contently

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.

Intent 194
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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Image thumbnails scattered around Google’s search results are changing the SEO game. How to Create a Conversion-Driven Image SEO Strategy 1. And you’d better deliver.

SEO 161
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data?

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Here’s a nine-step guide to help sustain and build upon your SEO progress and past success. Yoast, All In One SEO, Rank Math , etc.)

SEO 245
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Conducting an SEO Content Audit

Top Rank Marketing

To combat this, we recommend conducting an SEO content audit. A step-by-step guide to SEO content audits Step 1: Define your goals Before you can start an SEO content audit, you need to know what you’re trying to accomplish. This lays the groundwork for all the work that comes next.

SEO 93
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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

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Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Guest post by Dylan Berger. Image credit: Andrea Piacquadio on Pexels.

SEO 294