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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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Blog vs. Main Site – SEO Myth Busting

MarketMuse

The myth that blog posts have less SEO value than the main site is false. The myth comes from bad information architecture and poor internal linking.

SEO 52
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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122
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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. Messaging Guides: Collate vital information to ensure teams are well-informed and can act swiftly. While content too can be, it’s typically to a lesser degree.

ROI 114
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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.