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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Once they do, your company has the information it needs to make contact. How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with? No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed.

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How to Manage Your Online Reputation with Content Marketing

Marketing Insider Group

Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. A brand’s online reputation is critical to success, and you need to own the narrative.

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How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

Stevens & Tate

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. How A Business Might Use A Blog. You’ll need to: Use competitive, relevant keywords throughout each blog post.

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4 Ways Building Materials Manufacturers Can Benefit From a Blog

Navigate the Channel

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Instead, focus on providing informative content.

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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. And many people argue that no one is reading anything online that takes more than a few minutes to read. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb. Sour Cherry Care.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

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Accessible Content: How to Ensure Your Online Content is Accessible

Scoop.it

Online content creation isn’t a day’s job. Here, we’ll examine what accessible content is and how you can make your online content more accessible to people with disabilities. Accessible content is any online information with intentional design features to ensure people with disabilities can access and interact with it effectively.