Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. A great strategy for landing these links is pitching related blogs and podcasts. When you write a guest post or appear as a podcast guest, you typically get a link to your website. Blogs and podcasts with high domain authority get many pitches.

SME 141

SME FAQ Domain Link Building 141

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Meaning information is not only listed down but also carefully chosen for the right target audience. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile. Simplify your URL. It’s called a headshot for a reason.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. How to Write a UVP. You may also have tertiary audiences like potential investors or partners, though their information needs will likely be met by pages specifically for them. News Release Boilerplate.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. The most basic elements of search results are titles, descriptions, and URLs. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them.

SERP 295

SERP Features Google Top of Funnel 295

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. A fan of my writing? Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. My manager?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. Check out this post on blog frequency. Using a content writing service can help. LinkedIn is probably at the top of the list since it’s B2B-focused. See video below for an SEO checklist). Off-site SEO is critical as well.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. The time it takes to edit AI-generated content is often longer than it takes to write it from scratch, essentially eliminating the time-saving benefits touted by AI’s biggest fans. Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

seo.co

FEBRUARY 1, 2023

The profile must contain as much information as possible including a thoughtful description, pictures, contact details, store hours, and hopefully reviews. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Each of these becomes a “citation,” which is very valuable in terms of local SEO.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. The submissions will automatically be deleted after 90 days.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use Google Search Console to find the URLs that link to 404 pages on your site. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

Contently

DECEMBER 13, 2022

It can take time for people to take the leap and buy a product or even fill out a request for more information. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., event registrations or product demo signup).

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Anyword

AUGUST 8, 2023

Are you looking for ways to increase the performance of your AI writing? With this integration, you can take advantage of Anyword’s powerful marketing capabilities (like smart Target Audiences, Brand Voice features, and your best performing messaging) everywhere you write! Look no further!

Brand Identity 52

Brand Identity Branding Landing Pages Rules 52

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

AUGUST 23, 2011

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

Traffic 100

Traffic RSS Social Media Social Networks 100

seo.co

JUNE 8, 2021

Create free accounts on YouTube, Facebook, Twitter, Linkedin, and Pinterest for your website. Complete information about your site and link to it from that social media site. Comment on blogs or write guest posts about the topic for current blogs. Use Social Media. Create Evergreen Content.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

Hinge Marketing

MAY 20, 2015

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Showcasing their thought leadership in blog posts, white papers, etc.,

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Your email list is the fastest way to gather information from your potential customers.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

FMG Suite

JANUARY 26, 2022

Use subheads in your writing to help increase retention and improve SEO. Capture your comprehensive social media strategy in writing. Use your LinkedIn connections to generate more referrals and leads. Choose the right URL for your website. Move your most important information “ above the fold.”. Start a podcast.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Buzz Marketing for Technology

JUNE 30, 2008

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. The article is currently at the top of the NYT most-emailed tech stories list, high on Techmeme , and is being blogged about all over the place. TrackBack URL for this entry: [link]. Email Dashboard.

Research 100

Research Digg RSS Startups 100

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

KoMarketing Associates

OCTOBER 22, 2015

Once you write it, you’re done. Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. Tuesday: A blog post about the industry. An example of a window manufacturer blog that has a good variety of content.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. A week before the webinar, you want to think about social media and about a blog post (if you have a blog).

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

SocialPilot

FEBRUARY 6, 2024

I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. You can get such information from influencer marketing tools, platforms, and agencies. We at SocialPilot have yielded great results by collaborating with niche-specific influencers.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Thinkers360

MARCH 7, 2024

Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. “Thinkers360 is a great platform for getting the word out about my writing and expertise as well as expanding my network of thought leaders. We also share your content on our web site and in our weekly newsletter.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52