Paul Gillin

JANUARY 2, 2015

This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. Here’s a roundup of what I’ve been musing about.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

DECEMBER 12, 2013

I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Social is the Future of Search (Profitecture Blog). Rewarding Bad Behavior ( Godfrey Blog). Five Important Differences Between Paid and Earned Media (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Editing is also about knowing where gaps exist and directing the content creators to gather more information. The reason for taking words out, though, is to fit more information in. Today they are more needed than ever.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JUNE 29, 2013

Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. com ) of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs _ us @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

FEBRUARY 15, 2014

The opportunity to talk with constituents was the reason many brands went online in the first place, but it’s getting harder and harder to converse with an audience that’s overwhelmed with information. Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. The other 90% is informational and advisory. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 19, 2011

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RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

FEBRUARY 24, 2011

B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. Blogs Are the New Trade Shows.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

AUGUST 20, 2013

Information is competitive advantage in sales. Many salespeople see no upside in sharing information, which is a practice which is essential to building social capital. Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

DECEMBER 16, 2010

In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. Barnum, BTW). IMDB has an app for that.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 28, 2022

Unsupervised Machine Learning (UL) This involves an algorithm where data is used to explore new information with no restrictions. Autonomous Machine Learning (AML) This form of machine learning is used to let machines determine how to reach an objective by themselves.

Marketing AI 50

Marketing AI Generation Tools Content 50

Paul Gillin

AUGUST 26, 2011

State Farm got started in social media when it set up a blog to find New Orleans-area employees and agents who couldn’t be located after Hurricane Katrina. Within 24 hours, that blog was key to our locating ever agent and employee,” Thul said. Kelly Thul ( @kellythul ), State Farm. million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

AUGUST 20, 2010

Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. Over the past 20 years, the informational interview has been replaced by "networking.&# This is where blogging is a fabulous tool.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

MAY 13, 2016

What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Some B2B marketers have gone that. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JANUARY 13, 2012

The people who follow me have no incentive to do so other than to discover and learn from information I share. I make it easy to post tweets to interesting information I find. to automatically post links to new entries on my blogs. When I post a question to my followers, I nearly always get five to 10 quality responses.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

APRIL 18, 2012

Friends can see information about each other that others can’t, and because connections are maintained by the social network rather than by individual members, they outlast job changes, relocations, relationship changes and other disruptions that often cause us to lose contact with others. Understanding Twitter.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

SEPTEMBER 6, 2011

If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. The fact that a single post on Shirky’s blog can draw more than 1,200 comments or that Andreessen’s occasional writings appear in The Wall Street Journal is of no consequence.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Contact information: Paul Gillin. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

NOVEMBER 16, 2011

More than seven in 10 respondents said they aren’t sure how to improve customer loyalty at a time when peer reviews and open sharing are making customers more informed, more critical and less loyal. Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 9, 2012

To the uninitiated, it’s a cacophony of voices sharing mostly useless information. Instead of relying on just one channel for information, you tap into the collective reports of many. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Don’t debate hecklers.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 31, 2011

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. Example: In the category of Lincoln Blogs: “Treausre secy Chase just submitted this for the third time. Ferrucci was director of the IBM Watson project. Plausible inference varies by context.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. These people typically come from many different areas of the organization, and each has different information needs.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 10, 2011

If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Promote in Groups. Summarize your content and ask a question.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Ferrucci : Watson was learning over heuristic information. Everyone is well informed about the problems, the possibilities and why. Spector : There will be more instantaneity, faster information.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 12, 2011

The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. This is a hands-on guide that’s meant to be marked up, so bring a highlighter. Content Rules isn’t a book for corporate strategists or CEOs.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Age of Information and Telecommunication. Closing Remarks By Martin Fleming, IBM Chief Economist. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. The Next Big Thing.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. They include Indium Corp., History and Correlation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Wladawsky-Berger : About 80% of the job growth is in information-intensive service jobs. In today’s world you need the next level of education: information-based literacy.

Enterprise Management 50

Enterprise Management Training Work Management Education 50

Paul Gillin

APRIL 28, 2011

One of my favorite angry writers is the Baltimore Sun ‘s John McIntyre, whose You Don’t Say blog should be in every writer’s RSS feed. They’re the little nuggets of information that delight and reward readers for staying with us. The more eloquent your words, the more appealing your message.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

FEBRUARY 7, 2011

Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. One popular blog, My Journey out of Debt , is written entirely by customers. But more than 60% of members aren’t customers, making them a lucrative prospect base.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. The style that works best is relaxed, informal and a little edgy. Here are some of my takeaways: Have fun.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50