B2B Memes

OCTOBER 8, 2010

If you aren’t yet comfortable with things like podcasting or screen captures or video blogs, you should start investigating them now. In a recent blog post , he noted a dramatic change in the source of his work. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post?

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JANUARY 24, 2012

Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. They just want to tell a story, or convey information, or to create works of art out of their words.”. As a vehicle for conveying information, the e-book is superb. Since then, I’ve had cause to rethink my position.

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Demand Paper Customer Surveys Positioning 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. Your latest tweet and comment on Facebook and most recent blog post? I don’t hire anyone that doesn’t blog.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MARCH 29, 2011

Thanks to Scott Preusser and his brand-new blog, I didn’t have to search far or long to find useful infographic resources. The articles and resources Alcorn cites are enormously informative, but almost too much so. Even if it does’t result in a graphic, the exercise of visualizing your information will benefit you.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

OCTOBER 19, 2011

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. Waite’s blog post, however, wasn’t about veteran editors but about the journalists of the future.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model. I’ve drawn, so far, three conclusions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model. I’ve drawn, so far, three conclusions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. Used well, it can give information an appeal and interactivity that even the best prose cannot match. But the fact that I want to do it reflects the power and beauty of infographics.

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Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

DECEMBER 1, 2010

Of all the reasons not to update your blog, post a Tweet, or take part in an online conversation, the most powerful may be the fear that you have nothing new or unique to offer. Any information you have to share has most likely been published elsewhere, and more than once. But so what? But that’s OK.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

AUGUST 31, 2010

Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

APRIL 13, 2011

You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. That would indeed be distasteful; in fact, it would be theft. That is a powerful difference.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

AUGUST 10, 2012

As long-time readers of this blog know, I generally like the idea of content marketing. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As long-time readers of this blog know, I generally like the idea of content marketing. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 11, 2011

One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ). My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. And I think that’s a must.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

DECEMBER 2, 2010

In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.” (Yes, you’ve just read my nut graph.). So far so good.

Blogger 100

Blogger Design B2B Leads 100

B2B Memes

NOVEMBER 20, 2011

Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

JANUARY 26, 2012

This one instead lets you click through to a new panel of information. Most other infographics I see are like huge wall posters that you must enlarge and scan up and down to read easily. Much friendlier. I’ve attempted a bit of research on the genesis of this infographic and how it was built, but have come up empty-handed.

Google 100

Google Tips Research Examples 100

B2B Memes

SEPTEMBER 9, 2010

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. We are also both relatively “visible&# with blogs about the business media sector and affiliations with trade associations. This is an important balance that we have to get right for each site.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. We used to call it “blogging,” but it’s become a bit more complex than that now. What do you think are the most pressing new-media issues facing journalists today?

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

APRIL 5, 2011

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. Hence this blog entry.

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. They should do better.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JUNE 2, 2011

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. But it does suggest that other forms of expression or units of information are gaining power and prominence in journalism.

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100

B2B Memes

OCTOBER 21, 2011

What once made trades so distinctively different from the consumer side was, as Jim Edwards writes of Adweek , obscurity and scarcity: “It churns out enough detailed information about the ad biz to require ad execs to buy subscriptions to it and to require marketing services companies to buy advertising in order to reach those executives.”

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B to B Media B2B Ethics 100