B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

SEPTEMBER 30, 2013

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. Using numbers in headlines increases visits to and time spent on the page (perhaps because people know exactly how much information they will get?).

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. Blogging blog marketing' Photo from Flickr - Some rights reserved by Horia Varlan.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

JANUARY 19, 2012

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed).

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. What if you could simply send a link to the blog post that provides the answer to a question? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. What’s your opinion?

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

APRIL 6, 2012

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? This blog post could have been written yesterday… …or, 3 years ago!” I guess they want to fool us. “Hey! Why should you care? So come on, B2B marketers!

Transparency 100

Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

MAY 19, 2015

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. Moved from more frequent, shorter blogs to weekly, longer blog posts.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JANUARY 15, 2015

At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? Small Business Owner. “I

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

JUNE 23, 2014

People are inundated with messages, news and information. Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Do they spend a lot of time on Facebook and follow your content there?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 5, 2014

I was going to write about another topic for today’s blog. At the end of my review, I wanted to view the information about the survey methodology and process. Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity. “ Great! ” Wrong!

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) People want information when they are ready to buy, not when you want to sell. At the top of the list for tactics used were 1.) eNewsletters, 3.) in-person events and 6.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) So how do you make sure your information is presented well on mobile devices?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

FEBRUARY 6, 2015

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. Right beside the Relationship tab is the Contact Info tab that I mentioned.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Your website and blog post headlines matter! Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JANUARY 14, 2014

Make sure your blog posts and articles have depth as well. Recent Google algorithm changes focus on the depth of information your site has. If you hired someone to quickly populate a blog with fluffy, “light” posts, this will hurt you.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

APRIL 17, 2015

I provided some information, but they decided to hire a sales person instead of investing in marketing. As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Here is the easiest and most foolproof way to get started.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Give valuable information for free to your customers. Know Your Customers’ Wallet Share to Retain the Best Customers , by Laura Patterson, Customer Think blog. Engage your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. In researching this blog post, I came across some interesting information.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

JANUARY 10, 2013

For information on these phases, see my previous blog post, You Paid for TOFU. Readers, please comment on this below, and/or on Slingshot SEO’s blog post ! Do You Have MOFU? ) At a glance the infographic sparks a conversation – “do we have the right marketing materials and events ready for our prospects?

Planning 100

Planning Inbound Marketing Marketing Plans Paid Search Agency 100

B2B Marketing Traction

AUGUST 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. ” My favorite tools help provide three must-have pieces of information: 1. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. Know thy customer; 2.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

AUGUST 31, 2011

A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? All that activity, content, conversation point back to your website and blog. You post relevant documents, images, videos on content-sharing sites.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 31, 2013

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. Check them out.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

time to read, they are bombarded with information ( thanks, Internet! ) It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. Not only do people not have ( not make? and most are using smaller devices.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

FEBRUARY 11, 2013

Always give credit to your news and information sources. Blogs and content with no attribution to anyone or anything really make me wonder. Blogging whenever you feel like it? Did you state on your blog that you’d do weekly posts, but you haven’t delivered the promise? You should wonder too.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

APRIL 13, 2012

At a minimum, you should: Record login and payment information for all online marketing accounts , including your website host, website domain name registration, email marketing program, photography sites, and social media accounts. Simplicity Marketing’s blog post on how to back up a WordPress site.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers? How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100