PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
ViewPoint
MAY 2, 2012
Paul comments, "I think it's a realization on the part of marketers that social media has gone mainstream, that it’s part of the mainstream marketing mix now, and not something to be played with or experimented with. Inbound vs. Outbound Marketing. Inbound marketing is not a way to reach those accounts.”
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